Cannes Lions Day 2: Round Up
DiGennaro’s Sally O’Dowd interviews Jeff Goodby in Cannes about his Chevy client’s launch of the Sonic. “It is a vehicle for young people [who] should still be doing crazy things,” said Goodby, who is co-chairman and creative director of San Francisco-based Goodby Silverstein & Partners. Chevy has a Sonic event scheduled in Cannes on the lawn of the Grand Hotel featuring creative minds behind the Sonic exhibit on Wednesday, June 20, at 5:30 p.m. south-of-France time… Adweek also has a video interview with Jeff Goodby that touches on his relationship with GM CMO Joel Ewanick… Nancy Hill, President-CEO of the 4A’s, also sat down with Adweek to discuss why she makes the annual trip to the Festival of Creativity. Speaking about all the creative work on display, Hill said, “When you realize what we do as an industry, it’s just so amazing to see it all in one place.” When asked that digital technology she can’t live without, Nancy, who spends lots of time on airplanes, cited the Flight Tracker app… Kim Kadlec of J&J spoke at Cannes and linked the space race of the 1960’s to advertising’s golden era of the same decade, but then declared that we are currently experiencing advertising’s “platinum age of creativity.” She also defined a new set of the four “p’s” for marketing: Purpose, presence, proximity and partnership… WPP’s Blast Radius won a Bronze Cannes Lion in the mobile category for its Air Jordan 2012 campaign http://vimeo.com/44005174″ href=”http://t.co/6SlgQjrX” target=”_blank”>
… Coca-Cola is joining “the mob,” according to Adweek.com. The Atlanta-based soft-drink giant is in Cannes, and its CMO, Joe Tripodi, talked about how the company is connecting with consumers through the latter’s relentless sharing of content through a plethora of media channels all over the world… The Effies Index at Cannes showed that McDonald’s was the most effective brand, while WPP Group was the most effective advertising holding company… Facebook’s Paul Adams was at the Festival of Creativity a “map of humanity” illustrating how all people are connected…
Posted on June 19, 2012, in Cannes, Cannes Lions, DiGennaro Communications and tagged 4As, Cannes, Cannes Lions, Cannes Lions Festival of Creativity, Coca-Cola, DGC, DiGennaro Communications, Jeff Goodby. Bookmark the permalink. Leave a Comment.