Cannes Lions Day 3: Round Up

Organic’s CEO Marita Scarfi talked to The Drum about Twitter’s entry fees for Cannes, saying that the 14 million pounds spent is “a lot more than most European digital budgets”… In another Drum article, Organic’s head of strategy, Steve Kerho, talked about how many tweets it took to sell a case of Healthy Choice frozen TV dinners… Congratulations to McCann Erickson in South Asia for its Gold Lion in the Outdoor category. The shop won for its work on behalf of Western Union… A Silver Lion went to McCann Erickson Romania for its “Romanians Are Smart” campaign in the low-budget category. The campaign has also picked up awards from the IAB Mixx Awards, Effie Awards and BestAds… J&J’ Kim Kadlec gave a presentation in which she likened the ad landscape to  “a digital tower of Babel”…  WPP Group chose the Cannes Lions Festival of Creativity as the place to announce its acquisition of digital shop AKQA, which wants a larger global footprint…