The Pause that ‘Freshes’

Sara Arnell, CEO of Omnicom’s Arnell Group, explains the concept of “freshing” as it applies to brands. She says the approach is much less risky than a complete brand overhaul: “It’s about taking baby steps forward, following your marketplace, following your audience and trying new things.”

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Posted on June 26, 2012, in Cannes, Cannes Lions, DiGennaro Communications and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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