MediaPost’s Editor at Large Barbara Lippert and DGC’s Sally O’Dowd share their thoughts on how this year’s Cannes International Festival of Creativity has evolved. Barbara describes how she has witnessed this festival transform from a small scale creative gathering into the “world’s fair for advertising”, aggregating clients, media people, and digerati from all over the globe. DGC’s Vice President Sally O’Dowd also dishes on what she feels sets this year’s Cannes apart from years prior: the overpowering presence of digital and social.