NFC for You and Me: Brunner Talks Near Field

This post is by Will DeGirolamo

Near Field Communication (NFC) is a technology touted by tech savant Google for its potential in driving mobile payments. Additionally, some particularly savvy advertisers are looking beyond just payments, thinking long-term about near field.

Rick Gardinier, chief digital officer at advertising agency Brunner, discussed the potential of NFC for use in delivering ad content directly to one’s mobile device at OMMA Global earlier this month. Gardinier contends that NFC is invaluable to what the mobile experience will become and can develop deep, lasting experiences for consumers. See what other NFC insights Gardinier had to share:

Do you think NFC will change the way content is delivered to mobile devices or is it useful only in mobile payment situations?