Author Archives: Sam DiGennaro

Face-time and Fancy Free: When in Cannes…

Day two on the Croisette. Mixing and mingling with everyone who’s anyone in the global marketing and media worlds. And all I can think is, “I can’t believe I’m still coming to Cannes, 13 years later.”

Then again, who can complain? It’s much more exciting to work against the back-drop of the calming azure Mediterranean than to the mellifluous moaning of sirens, horns and subways. Not to mention, my single most important business mantra (well, behind honesty and integrity): There’s no time more valuable than face-time.

And so it goes. In a business world of five-screen distractions, version 4.0, real-time message mania, block-out-the-enemy headphones, and millennials with ADD who seem more comfortable hiding behind a screen than emerging from it, this beautiful little [might I add, grossly overpriced] pocket of the world offers a once-a-year opportunity to spend real time…face time…quality time…with just about anyone who means anything in our business.

And that’s why DGC counsels our clients on the benefits of participating in the real-time, LIVE conversation that takes place on the Croisette, in The Palais, in the Gutter Bar, on the Carlton Terrace and just about everywhere else the 9,000 delegates convene at all hours of the day (oftentimes after sleepless nights).

That’s why I come back, year after year…as if the years of my life have become framed and bookmarked by this third week in June…when we realize that we “desperately” need to see the very industry peers who work just down the block from us, yet whom we never take the time to see while back home. Then again, why should we? We know we’ll catch up next year at Cannes.

Note: DGC has five clients on juries (including one jury chair); three clients with seminars; one client with an official “exhibition”; and tons of current and past client friends in attendance at Cannes Lions International Festival of Creativity 2011.

Welcome to The Hit Board

Dear Friends,

Welcome to The Hit Board, the official blog of DiGennaro Communications.

We decided to launch our blog during the 4A’s Transformation Conference because DGC is deep in the throes of its own exciting Transformation.

The Transformation Conference kicked off this morning with a robust program of high-level content, punctuated by its “Transformers” presentations, quickie interstitials that offer points-of-view about how the industry is regularly evolving. In the spirit of the 4As Transformers, here are a few of our own…

  • Fast & Furious Five: In January 2006, DGC had its official ribbon-cutting as a two-person team. Five years later, DGC now has close to 25 full-time practitioners – and our very own President, Howard Schacter– who strive each and every day to make our agency the leading PR partner for marketing communications, digital, media and entertainment companies. Thanks to this growth we relocated in January to a cool, new loft space in the Flatiron District. That’s a step up!
  • Content is Queen: Melanie Wells, a former executive editor at Forbes and creator of its highly successful CMO Network, recently joined DGC to lead a new practice that we call Shine. Shine is a thought leadership and content development offering that focuses on executive positioning for organizations’ C-suites. This is an exciting new foray that we believe will help differentiate our clients from the industry’s indelible white-noise.
  • The Hit Board: Since its inception, DGC has guided the thought leadership and social media efforts for clients ranging from global agencies to hotshot boutiques. Now that we have our own internal bandwidth (no time to focus on ourselves when there’s client work to do!), it’s time to practice what we’ve been preaching. The Hit Board is one of several new distribution channels you’ll be seeing from DGC in the coming weeks. This blog seeks to be a wellspring of ideas, news, videos, photos and commentary that are relevant and useful to the marketing communications industry at large.

Transformation can be a scary and difficult journey for companies and individuals. Believe me, in 2006 nobody was sure about what was next for the industry and that hasn’t changed a bit. But DGC opened its doors confidently in the middle of the nascent stages of the social-media boom, and we continue to be just as excited now as we were then about the future of our industry. More important, we are better equipped than ever to participate in its continued evolution.

We welcome your engagement and feedback in our social-media efforts, which start right here in Austin, Texas, at the 4A’s Transformation Conference.

You’ll hear from executive attendees via video interviews and editorial postings. Thanks for your continued support.

Next up is SXSWi, where we’ll continue our live blogging updates. Hope to see you in Austin…or on The Hit Board!





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