Category Archives: DiGennaro Communications

DGC Roundtable: How to fix Uber

The DGC Roundtable is moderated by our Fall Intern, Jamie Kurke.

Uber has been a hot brand ever since its inception but as of late, they’ve been in the news for all of the wrong reasons. With that in mind, this week’s question was:

In light of recent bad press, what, if anything, should Uber do to clean up their brand image and regain trust from the public?New-Logo-Vertical-Dark

Maryliz Ghanem, Vice President:

Uber needs fixing and they need to show the public the measures they are willing to take to protect their customers. They need to put into action strict measures and guidelines, for example: third-party background checks, suspension and review of drivers with a spotty record, and dedicated customer services. They need to show their riders that they are serious about safety and put these protections in place.

Pat Wentling, Senior Account Executive:

Uber clearly is a hot brand with an in-demand product – it’s practically become ubiquitous for traveling in New York City. The recent bad press, not to mention a satirical look from the writers at South Park, proves that Uber needs to commit to keeping their consumers safe and comfortable. The Uber team needs to publically promote a rigorous training and background check on each and every driver they employ, as well as a clear algorithm behind their pricing methods. If that means having fewer drivers in the interim, it’s worth the price of regaining consumer trust.

Lexi Hewitt, Account Coordinator:

it is hard to ignore all of the negative attention Uber receives.  Uber needs to be more responsive to the bad press that they’re getting.   Ignoring it is not going to make it go away, and they need to be proactive in their public relation efforts by getting ahead of negative stories.  They should sympathize with their customers when they are unhappy and realize that what the media is saying about them does matter.  Their business may be doing fine now, but I think that the negativity will inevitably catch up to them.

Claire Eisenberg, Senior Account Director:

  • Be transparent – Many complaints from consumers are tied to being told that the ride would cost one amount and ultimately being charged astronomically more.
  • Be reachable – Riders can’t seem to get through to customer service when they have a problem. This typically leads to consumers airing their grievances in much more public forums.
  • Take Action – With the most recent claim that a rider was kidnapped, it’s shocking that the customer service tried to convince her otherwise. Are you kidding? Take this feedback seriously and take the appropriate legal actions.

For now, I’ll stick with cabs.

Jamie Kurke, Intern:

Uber has been in hot water, it seems, since their dawn of time. Unless they conduct a serious overhaul, one of these times will be the last straw for their customers. I already have friends deleting the app and complaining about bad service or being afraid—especially when using UberX. While they do have a great business model, my advice would be to stop the expansion for now and focus on their existing customer base. A heartfelt apology from a high up exec and the promise of some driver training and more extensive screening would probably be the best way to gain back rider trust. It would certainly put me more at ease about requesting a black car instead of hailing a Yellow Cab.

DGC Roundtable: SnapChat & Hot Apps

The DGC Roundtable is moderated by our Fall Intern, Jamie Kurke.

The early buzz around the DGC bullpen this week stemmed from Yahoo’s investment in SnapChat. With the latest app to be acquired/invested by a big brand, our question this week was:

What’s the next big app / your favorite app that everyone should use?

Peyton McCarthy, Account Coordinator:

Timehop – I don’t think it’s new to everyone, but it is to me and it’s fantastic. It keeps an archive of your social network posts/statuses and allows you to see exactly what you were up to in years past on that exact date. It’s almost like an effortless diary or time capsule. Definitely would recommend to anyone who is an avid user of social media – sometimes things I don’t remember pop up and they happened just a year ago. Sometimes they are from a bit farther down memory lane and can be a bit embarrassing, but always great material for a #TBT

Kathy Sampey, Vice President

I don’t know about the ‘hottest’ app, but my favorite one is Best Parking, which helps me find parking garages near my Manhattan destinations for the best price.

Jamie Kurke, Intern

As someone who is attached to her phone at the hip, I try out new apps on a pretty regular basis (mainly puzzle games, to be honest, but I’m pretty sure no one else will be captivated by those.)

My latest and greatest find is Snap, by Groupon. It’s amazing for anyone looking to save a few bucks on groceries without having to wait in that mind-numbing Trader Joes line. All you have to do is browse the app for products on promo, buy them at ANY store, send in a picture with proof of purchase, and after you’ve saved $20, you get a check. Where has this been all of my life?

Another great one for New Yorkers is the Transit App, which gives real-time updates on the nearest public transportation. It’s a really great time-management tool– especially when it comes to those pesky trains (ahem, NQR) that don’t post their departure times in the station.

Patrick Wentling, Account Executive:

It’s by no means a “new” app, but the one that’s really changed the way my friends interact is Venmo. Simply put, it serves as virtual cash from your bank account to transfer money to your friends. While most banks play nice with each other within the same network, Venmo is bank agnostic. Gone are the days of “I have no cash” or massive headaches over splitting a restaurant bill. Venmo allows you to pay up (or charge up) right away so everybody endures the same damage.

The other app that is useful for New Yorkers is an app our President Howie Schacter referred to me called Exit Strategy, which gives a map of subway stations and where each staircase will take you above ground, and what subway car you need to take to be close to it. It’s a “premium app” but very worth it to save time while in the underbelly of NYC.

Jules Smith, HR Director

GreenHopping is one of my favorite new health apps…

It makes being healthy in the city and when you travel so much easier!

This app helps the green consumer seek out and access  healthy eateries by placing all vegan, raw, gluten-free and vegetarian restaurants, as well as green juice bars, cold-pressed juice bars, green smoothie bars and health food stores on an electronic map locate via a GPS mobile application. I love it for me because I am obsessed with juicing and love it for my kids so they can eat out with healthy delicious options!

Gemma Pollard, Vice President

Noted: an app that​ helps you remember bars/restaurants/places you want to go, saving new searches on Yelp everytime someone says “Where should we go tonight for dinner?”

Pocket: couldn’t love Pocket (formerly Read It Later) more. I have to consume a lot of content each day and Pocket lets me delay reading of non-urgent stories/articles until I have time (even if I don’t have wifi)

Evernote is a no-brainer for lists, but I love that I can access all of my notes seamlessly across devices, or through any web browser

Sara Ajemian, Account Director

Gemma introduced me to Noted – it’s an excellent app that lets you save best places you’ve been to or those that friends have recommended. So when you’re on the go and unsure of where to eat/say/drink, you can pull up a map of wherever you are give yourself a digital memory jog.

Kelsey Merkel, Senior Account Executive

I do find the Venmo app to be extremely useful and secure. With Venmo you can make and share payments instantly. Since not all banks allow seamless bank-to-bank transfers, Venmo makes it easy to deposit money directly from your chosen bank account into the bank account of the person of your choice.

Normally I would be skeptical on this type of app in terms of security, but with all of the talks about Apple’s new Apple Pay with the iPhone and Google Wallet, mobile payments are sure to be something that will continue to gain attention and consumer use in the coming months, proving that security is really a non-issue.

Let’s Hear a ‘Brava!’ for These Women Leaders

Sam DiGennaro, CEO and founder of her namesake PR agency, DiGennaro Communications (DGC), was among the 40 business women honored at the New York SmartCEO Brava! Awards held at Capitale in lower Manhattan on Sept. 23.

The annual award ceremony recognizes CEOs and decision makers who are chosen for exhibiting qualities such as vision, passion, compassion, dedication and perseverance both in business and in giving back to their communities.

SmartCEO magazine honored women from an array of industries that included ad-marketing, fashion, design, health and wellness, and the law. Hundreds of attendees watched short videos about each woman’s perspectives on what it means to be a business leader.

“It’s up to us as women to really support each other, build each other up and help break through those boundaries,” DiGennaro said in her video, adding that GM’s Mary Barra is the CEO she most admires because she started at the car company as an entry-level employee and rose to become its global leader.

DGC specializes in B2B communications on behalf of ad-media-marketing-tech companies as well as for consumer-facing multinationals such as Facebook, Live Nation, and McDonald’s. The agency supports programs that promote literacy among public-school kids and visits to the elderly. Several times a year, DGC devotes hours for staffers to read to elementary school students and to visit nursing homes to play bingo with residents.

DGC_Brava Awards 2014

The following entrepreneurs are but a sample of the high-achieving 2014 SmartCEO Brava! Award recipients:

  • Jennifer Blumin, Founder & CEO of Skylight Group, a real estate and venue management company that retains some of the raw charm of properties for business clients.
  • Lynne S. Katzmann, Founder & CEO of Juniper Communities. The company runs assisted-living residences that offer skilled nursing care for senior citizens.
  • Elisabete Miranda, President & CEO of CQ Fluency, a multicultural communications firm that promises translation services that observe cultural fluency in all its clients’ messaging.
  • Susan White Morrissey, President and CEO of White + Warren, a high-end women’s apparel company.
  • Ruth Rathblott, President & CEO of Harlem Educational Activities Fund (HEAF). The organization provides academic enrichment programs in underserved communities for students in middle school through high school.
  • Robyn Streisand, President and CEO of The Mixx, a graphic design firm. In 2008, she co-founded the National Gay and Lesbian Chamber of Commerce.

The night wrapped up with a toast to all of the fantastic women who have put their full hearts and efforts into their businesses and the larger community. Congratulations all.

DGC Roundtable: Advertising Week Learnings

The weekly DGC Roundtable is monitored by our current intern, Jamie Kurke.

This week was a hectic one. Everyone was shuffling in and out of the office to attend Advertising Week events for our clients– or just for fun! With that in mind, this week’s question was:

What was the best session/ learning/ quote you heard from Advertising Week?

Patrick Wentling, Account Executive:

There was a lot said this week, but my favorite quote actually came from Michael Strahan during his conversation with Facebook’s Carolyn Everson, where he spoke on how his dad said “not if, when.” It was an inspirational story considering how great his career – before and after football – came to be. Although I spent my youth booing him, I now have a new found respect for him.

Megan Sweat, Account Executive:

“Consumers are living in a state of ‘present shock.’ They are living in a world where everything happens now, and they are in a constant state of emergency interruption. There’s no time for advertising and being interrupted. Don’t interrupt me in the flow, provide me with the thing I need when I need it and not a second after.” – Douglas Rushkoff, media theorist and author

Jackie Berte, Account Executive:

Quote of the week:  “You’ll regret it if you don’t take a picture with the Aflac Duck” – at the Advertising Week Icon and Slogan Hall of Fame

Chrissy Perez-O’Rourke, Account Director:

When brands are looking to operate at the “speed of culture” they should be asking themselves three things:

  • What makes sense for their brand?
  • Which aspects of real-time trends and culture are a fit with the brand’s core messaging and essence?
  • Does the brand want to enter an existing conversation or create a new one?

To read more about the panel Chrissy attended, check out her latest Hit Board post!

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Best Practices for Operating at the “Speed of Culture” – sparks&honey and Reebok Break it Down

As a part of Advertising Week 2014, the 4A’s hosted its Competitive Edge series on Sept. 29, bringing together top agency and brand executives to debate the value of operating at the intersection of cultural intelligence and business innovation.

The session kicked off with a video clip from the new HBO show, “Last Week Tonight,” in which anchorman John Oliver explored recent examples of brands’ Twitter #fails. From the DiGiorno mixup with the trending #WhyIStayed hashtag to various brands tweeting misguided 9/11 content, the clip raised some very interesting points about when it is the right time for a brand to engage in real-time social practices.

Terry Young, CEO/Founder of ad newsroom sparks&honey, and his colleague Imari Oliver, VP, Director of Creative Strategy, and good friend, David Oksman, U.S. Marketing Director at Reebok, spoke about best practices for brands that want to operate at the “speed of culture” in a session entitled, Leading Culture and Collaboration.

Why do so many brands struggle with creating authentic social conversations? According to Young, brands need to identify places, trends, dialogue and topics that they want to be attached to as a first step. When thinking about everything that is happening in social – it can seem overwhelming and random, so brands need to sort through everything and zero in on the select areas of opportunities, he said. Moving at the “speed of culture” isn’t an easy feat but it’s essential for brands that want to be successful in today’s world.

Oksman’s advice: Brands need to be strategic rather than opportunistic.  Just like an athlete, brands can develop muscle memory when it comes to identifying trends/cultural elements to attach to  – that is what drives nimbleness, Oksman said.

Culture is the pulse of the social world and there are two types – “slow culture” and  “fast culture,” according to Young. 3D printing, autonomous cars, and the sharing economy are examples of “slow culture” – these affect companies and brands over a long term. Memes and viral videos though are examples of “fast culture” that impacts culture and consumers in the short term.

The panelists concluded that when brands are looking to operate at the “speed of culture” they should be asking themselves three things:

  • What makes sense for their brand?
  • Which aspects of real-time trends and culture are a fit with the brand’s core messaging and essence?
  • Does the brand want to enter an existing conversation or create a new one?

Because isn’t creating conversations what it’s all about?

(INSERT PICTURE FROM PANEL)  From left to right: Terry Young (CEO/Founder of sparks&honey), David Oksman (U.S. Marketing Director at Reebok) and Imari Oliver (VP, Director of Creative Strategy at sparks&honey) with panel moderator, Advertising Age reporter, Malika Toure

From left to right: Terry Young (CEO/Founder of sparks&honey), David Oksman (U.S. Marketing Director at Reebok) and Imari Oliver (VP, Director of Creative Strategy at sparks&honey) with panel moderator, Advertising Age reporter, Malika Toure

AWXI: Authentic Storytelling with Data

Day one at Advertising Week saw a consistent theme from the advertisers that descended upon New York City. The kickoff keynote panel was moderated by WPP’s Sir Martin Sorrell with executives from Live Nation, Amazon CBS, and ESPN to talk about data, storytelling, distribution and more.

“Consumers don’t think about branded content, they ask if it changed the experience for them,” said Russell Wallach, President of Live Nation’s Media & Sponsorship division. “They feel good about brands that enhance experiences for them.”

Mr. Sorrell pushed the panelists to discuss how they work with data and agencies. Most everyone on the panel agreed that first party data was their primary resource for talking to marketers, but agencies had an unusual role in the middle.

“We see that our agencies tell different things, so it can be hard for us to understand exactly what is going on. Some of our longest partnerships, the ones that have gone on for years, have been direct with the brand’s marketing team,” said Wallach.

A panel later in the day hosted by DDB focused on how to build an influential brand, and the panel continued the morning’s session with a focus on data.

“We’ve almost become data poets,” said Nancy Hill, CEO of the 4A’s. “We take the data that we want and use it to tell stories to our audiences.”

“Brands need to understand the influence they can bring and make a long-term commitment,” said Jeremy Levine, SVP of Digital Sales at Live Nation. “To market with music, they need to be in for the long haul, not a one-off event. We have the data to help that partnership”

Much credit was given to Omnicom agency sparks & honey for hosting daily “culture briefs” that look at the pulse of the conversation by consumers, with an eye towards social media trends.

“You have to have a fluid strategy with an ear to the ground, because things change so rapidly and you need to be ready,” said DDB President Mark O’Brien.

Several hiccups from brand’s real time social campaigns were discussed and the agreement was that global brands want to have an influence everywhere, but they must feel authentic.

“Global brand, local touch,” said Hill.

DGC Roundtable: Fall TV Season

The weekly DGC Roundtable is monitored by our current intern, Jamie Kurke.

This week, everyone at the office was buzzing about the return of the Fall TV season. With that in mind, this week’s question was:

As the Fall TV season kicks off, which show – new or returning – caught your attention this season, and why?

Kathy Sampey, Vice President:

The returning show that caught my attention is “Sons of Anarchy,” which for some reason, I’ve been following since its inception. It shocks me that it has so many female fans and exactly none of the commercials that run during the shows are targeted to women or even girls. This is the final season so I feel compelled to see it through even though last season wasn’t great.

Patrick Wentling, Account Executive:

Since that two minute trailer aired during 24 for Gotham, it’s certainly had the buzz and attention for many of my friends. It’s been curious to see all of the networks catch on to the superhero genre as a TV property following ABC’s S.H.I.E.L.D.  from Marvel. I worry about the longevity of the show – how long can Bruce Wayne be 12 years old? That said, it’s got the lore and studio budget to lay the groundwork for a strong show, it’s a matter of if the story can stay interesting. It’s overall a weak season for shows, as networks now embrace “52-week seasons” rather than individual seasons. That said, networks can’t afford to take a break with viewers and advertisers.

Sara Ajemian, Account Director:

How To Get Away with Murder! Shonda Rhimes knows how to make a hit – even if the New York Times’ Alessandra Stanley was entirely off base calling her an “angry black woman” – and I think everyone is chomping at the bit to see how Viola Davis’ talents will translate from the big screen to the small screen.

I’m also really excited for The Affair on Showtime. It’s got the best cast: Dominic Cooper (who’s BBC show The Hour was far too short-lived), Joshua Jackson (Bless us all, Pacey is back!), Ruth Wilson (who really shined as a crazy psycho in Luther), and Maura Tierney.

Maryliz Ghanem, Vice President:

Scandal: for the great pre-season buzz they generated via Kerry Washington’s clothing line at the Limited. Great way to energize their audience!

Kendra Peavy, General Manager:

Madam Secretary with Tea Leoni looks promising and leads into one of my favorite shows The Good Wife. I love that we’re seeing another strong female character join Alicia Florrick on Sunday night TV.

Jamie Kurke, Intern:

I’m ridiculously intrigued to see the reviews from (but not necessarily to watch) Black-ish. I’m always into shows that push the boundaries of political correctness and social statements. The promo posters are definitely something you have to look at twice to see if you read them correctly. For ABC’s sake, I hope people can take emerging shows like this with a grain of salt and appreciate the humor but there’s always that chance it’ll blow up in their faces…

In terms of what I can’t wait to binge watch for hours on end, however: Grey’s Anatomy- hands down. Maybe I’m the youngest person alive who is still die-hard though?

Some DGC Team Members just wanted to share their favorites shows, regardless of their marketing for the new season…

Claire Eisenberg, Senior Account Director:

I’ve finally jumped on the Netflix bandwagon and currently can’t tear myself away from House of Cards. What will Frank Underwood do next?! While I love the binge watching nature of Netflix, they sadly don’t always follow the fall TV timing. I’ll have to wait until February for season 3… I guess I’ll use all of my extra time to revisit some old favorites that are debuting on Netflix this month like New Girl and Parks and Rec.

Claire Higgins, Account Coordinator:

I can’t wait for Scandal! Olivia Pope rules all and I want to know where she disappeared to. Also can’t wait for Parks and Recreation’s final season, but NBC’s site doesn’t have a premiere date which is terrifying to me because it’s lit-erally an excellent show. I will say I was intrigued by Gotham, just because of all the hype before it even aired, but I tried to watch the pilot and the acting wasn’t really up to par for me. So no to that one.

Soraya Eltomey, Senior Account Director:

It’s not every day that a show loses its main character, and its season finale feels more like a series closer. But that’s exactly what last year’s episode of Homeland brought to the table. I can’t wait to see what’s to come for Season 4 – if it can survive without one of its leads (as well as its central storyline), or if it will successfully breathe new life into a show that arguably jumped the shark two seasons ago.

John Wolfe:

Favorite Shows in new Fall Season (all returning):

  • The Good Wife
  • Chicago Fire
  • Chicago P.D.

Why?  Because they all take place in Chicago—my hometown!

Chrissy Perez-O’Rourke, Account Director:

Some people get excited about the beginning of Summer, some get excited about Christmas – well, the kickoff of the Fall TV season is my favorite time of year and I couldn’t be more excited that it’s here! To pinpoint just one show that has piqued my interest this season would be impossible though. Many of my old favorites – Scandal, Nashville, Blacklist, Parenthood and Modern Family – are returning with promises of more drama and splashier plotlines than seasons past. And new shows that are debuting are also reeling me in with clever concepts and riveting characters – like How to Get Away with Murder, Mysteries of Laura and Marry Me. All in all, I don’t discriminate. Drama, suspense, comedy, rom-coms – I get hooked on most shows in the primetime lineup. So after the past few months of re-runs and bad reality TV I’m glad that the shows I have come to know and love are back on the air. From Olivia Pope to Rayna James, I feel like my long-lost friends are coming home after a long summer trip – welcome home ladies!

DGC Roundtable: Solving the NFL’s PR Crisis

Welcome to the DGC Roundtable, a new weekly feature on the hot topics of the moment. The series will be monitored by our current intern, Jamie Kurke. Each week, we will ask our team to respond to a question and share their POV on the top stories.

This Week’s Question:

How should the NFL heal its reputation – with fans and with brand sponsors – in the aftermath of the Ray Rice investigation and other off-the-field incidents?  

Gabriella Berman, Account Executive:

The NFL needs to start by practicing what they preach. If they have a zero tolerance policy, there is no reason why Adrian Peterson and Greg Hardy should be playing in thisRoger Goodell Sunday’s games. If the NFL can stop contradicting themselves, they may stand a chance in healing its reputation, but until then it seems unlikely that fans and sponsors will be able to trust the brand.

Gemma Pollard, Vice President:

No sport is without scandal, and like any brand suffering a dive in reputation the NFL should be looking into making some tangible changes to its business that can be communicated to its stakeholders – the players, the administration, the fans, the general public and of course, the media. Scandal of this scale can’t, and shouldn’t be covered up. It should be faced with transparency, an authentic commitment to change and a steady flow of communication. Some “good news” stories about players and clubs doing the right thing, shared at the right time, wouldn’t hurt them either!

Don’t get me started on New York Post covers with “Ray Rice has found God” headlines – desperate last-ditch pleas to religion are never a good idea.

Peyton McCarthy, Account Coordinator:

“Another case surfaced with a player of the Arizona Cardinals being deactivated due to a domestic violence case this week and it just goes to show the dire need for the NFL to establish a concrete set of rules/consequences for the crimes of child abuse or domestic violence to be used from here on out. The entire process is unorganized and I believe these cases will continue to rise, until there is a player/organization understanding of the costs of their actions. Fans and brands need to see that something is being done in an organized and well thought manner, especially because right now there is nothing to support, as nothing has been done. The NFL organization and brand looks terrible to the eyes of the public right now and each day that passes that nothing is done to organize the penalization process of these players, the harder is it going to be for them to recover, especially if they lose a brand like Anheuser Busch. In my opinion, the first step to doing this is firing Roger Goodell; fans will then see the actions the NFL is willing to take.”

Claire Higgins, Account Coordinator:

I’ve been really surprised at how brands are reacting to the Ray Rice debacle. While some have pulled sponsorships from Rice already – understandable – some are really taking their time and waiting out final decisions from the NFL before making any changes. In some cases, it could say something about what a brand stands for, but it’s also a business and the NFL is a big name to have on your roster. In this case, I think most brands are reacting smartly and treading lightly, gathering all of the facts and waiting before making big decisions. I will say…some unaffiliated brands aren’t doing so hot – looking at you DiGiorno with that #whyistayed tweet.

Pat Wentling, Account Executive:

It’s been a tough few weeks for the NFL. While there is a lot of accusations going around, the one clear point is that the league hasn’t acted quickly enough — for it’s players or for it’s sponsors and owners. Roger Goodell spoke late on Friday afternoon, which is known for being a bad time for press, and laid his claim to fixing this. Only time will tell if it will, but the two weeks in between the Ray Rice video leak and his public response was too long. Only time will tell if they have truly righted the ship.

Ice Cold: Ice Bucket Challenge Needs More Heat

It’s always news when a piece of content goes viral but in the case of the “Ice Bucket Challenge,” we’re happy to report that dumping a bucket of ice on your head is all for a good cause. The idea is simple: Pour a bucket of ice on your head and have someone video tape it; post the content to the web (preferably a social-media channel), and then challenge up to three friends to do the same within 24 hours. If they do not, they must donate $100 to “Strikeout ALS.” ALS is more commonly known as Lou Gherig’s Disease.

If you haven’t seen videos on your newsfeed, you likely will soon. Or simply search #icebucketchallenge on Twitter. It’s been everywhere as of late, including the Today Show. This week I found five different “Challenge” videos on my Facebook newsfeed from one day.

The origins of the movement are unclear, but there is no doubt that it has caught on quickly, seemingly achieving social media success without proper PR support or a formal marketing campaign.

As communications professionals, we see a missed opportunity for a brand or research organization to really own the program.  What would make sense is a unifying site where these “ice droppers” could share their videos and encourage donations directly on the site. Movember’s site is a great example of a social movement site done right.

Without that central support and core message, the viral sensation – while for a good cause – feels misguided. Is the objective to dump ice on your head (and get those ego-boosting “likes” at the same time) or to truly encourage donations? Many of the videos I’ve seen lack that link to a site to donate.

In the meantime, if you’d like to donate to ALS without dumping ice on your head, please click here.

 

ARF Re:Think 2014 Looks to Rethink Consumer Engagement, Ideas, and Skills

Monday kicks off the Advertising Research Foundation’s annual Re:Think Conference, which brings together leaders from brand marketers, media/tech companies, research organizations, academics, and new-age analysts.

Scheduled speakers include Soledad O’Brien, CEO Starfish Media Group; Keith Reinhard, Chairman, DDB; and Carolyn Everson, VP, Global Market Solutions, Facebook Inc. The conference will feature more than 50 studies from 100 high-profile presenters. More than2,500 attendees have registered for conference at the Marriott Marquis in New York City. Click here to see more on the papers.

This year’s Re:Think theme is  “Inspire Intelligent Growth.” Each day of the 4-day conference has a different focus. Rethinking consumer engagement is the theme on Monday, March 24; “rethinking” ideas dominates the March 25 agenda;  and March 26 is about rethinking skills.

The conference will also recognize recipients of the ARF David Ogilvy Awards (honoring the creative use of research) and the Great Mind Awards (which celebrate individuals who contribute to excellence and advancement of advertising research). On March 26, aspiring advertising professionals can speak with industry veterans about how to make their mark on the industry.

Follow along with the exciting insights here on The Hit Board as well as on Twitter with #ARFRETHINK2014.

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