Category Archives: DiGennaro Communications
A Circus Visits the Circus: The DGC Team Spends a LEGENDary Night in Brooklyn with Ringling Bros. and Barnum & Bailey Presents LEGENDS®
One cold night in February, DGC’s “Children of All Ages”® stepped off the subway and into Barclays Center for a magical evening at “The Greatest Show on Earth®.” This year marked DGC’s second year working with the world famous Ringling Bros. and Barnum & Bailey circus as it traveled through the New York Tri-State area. “Ringling Bros. and Barnum & Bailey Presents LEGENDS”® is an all new show that rolled into the area in mid-February on the largest private train in North America, carrying 100 performers, 100 animals and 200 crewmembers.
There’s been quite a bit of media excitement about the new show, with feature stories appearing in The Wall Street Journal, The New York Daily News, The Huffington Post and New York Magazine as well as broadcast segments on Good Day New York, WPIX and NY1. But after months of listening to DGC’s Ringling Bros. team pitching stories about the circus, the rest of the crew wanted to experience the show for themselves and see what all the excitement was about!
The DGC team arrived early for the interactive all-access pre-show an hour before official show time and watched juggling and balancing skills, met performers and hung out with the famous Ringling Bros. clowns.
LEGENDS is truly a magical journey into the imagination. DGC’ers watched with amazement as the Torres family, eight motorcycle daredevils, raced together inside a 16-foot steel sphere at speeds up to 65 mph; as the Cossacks performed astounding acrobatics from the backs of magnificent steeds galloping full speed around a small ring; as the China National Acrobatic Troupe leaped and flipped into our hearts with four incredible acts of strength and grace; and as the loveable clowns from Ringling Bros. famous “clown alley” made us laugh and cheer.
The Medeiros troupe performed hair-raising aerials suspended 30 feet in the air by their long tresses. The magnificent “king of the big cats,” Alex Lacey, tamed some of the world’s most ferocious felines. Audiences were charmed by the menagerie of almost 100 animals, including elephants, rescue dogs, llamas, goats, pigs and kangaroos and left speechless as a Pegasus, unicorn and wooly mammoth performed on the arena floor.
Ringmaster Johnathan Lee Iverson, who stands 6’5”, is a 15-year veteran of the Ringling Bros. and Barnum & Bailey family. At 22 years old back in 1998, he was the youngest and first African American ringmaster in the history of “The Greatest Show on Earth.” Joining Johnathan was his sidekick Paulo, the “legend seeker,” whose feats of strength belied his diminutive stature.
As the lights came up, the DGC team rolled out of Barclays Center full from nachos, slushees and cotton candy. Visions of clowns and elephants danced in our heads.
A big thanks to the folks at Feld Entertainment for a LEGENDary evening.
“Ringling Bros. and Barnum & Bailey Presents LEGENDS” continues its journey through New York and New Jersey with runs at Nassau Coliseum on Long Island from March 5 – 10; Prudential Center in Newark, N.J., from March 13 – 16; and IZOD Center in East Rutherford, N.J., from March 19 – 23. For tickets and additional information, please logon to http://www.ringling.com.
This week, DGC’ers took a field trip to PS 140 on NYC’s Lower East Side where we got to spend time with great students, grades 1-5, at one of Educational Alliance’s After School Programs. We helped them with homework, did group reading, learned about the cutest boys in One Direction (it’s a toss-up between Harry Styles and Zane!) and were treated to an early viewing of talent show dance moves.
During our mini-briefing about The Educational Alliance After School Programs, we learned that the organization provides almost 2,000 kids between 5 – 17 years old with tutoring, homework help, snacks/meals – and “a safe place to go” after school. Activities are modeled after The Boys & Girls Clubs’ nationally-recognized program, so classes and events focus on important issues like education, the arts, health, exercise & nutrition, and alcohol/drug, pregnancy & gang prevention.
This experience was DGC’s second time working with the Educational Alliance. For our annual holiday philanthropy in November 2013, we spent a morning with the Educational Alliance Head Start program, a pre-school program for children ages 3-5 located on the Lower Eastside of Manhattan.
As always, we had a wonderful time with the kids – in large part, thanks to the UJA-Federation New York for helping to coordinate DGC’s participation. Giving back is not only something we love to do; it’s one of DGC’s core cultural values. Now it’s time to brush up on our dance moves as we get ready to attend PS 140’s upcoming talent show!
DGC kicked off the holiday season with a morning of philanthropy at the Educational Alliance Head Start program, a pre-school program for children ages 3-5 located on the Lower Eastside of Manhattan. This morning marked our third annual holiday philanthropy effort, having cleaned up the Rockaways after Hurricane Sandy in 2012 and participated in a weekly food delivery campaign through God’s Love We Deliver in 2011.
Upon arrival this morning, we attended a brief mini-orientation where we learned all about the Educational Alliance, it’s programming and the wonderful work it does in the New York community. The Educational Alliance is a non-profit organization that helps break the cycle of poverty for low-income children and families through preschool, after school programs and college prep programs. Children in the Head Start and Day Care programs learn, explore, socialize and grow, and families receive help with employment and social services.
After orientation, we broke into groups and headed off to individual classrooms for a morning of play and activities ranging from arts & crafts and cooking class to reading and yes, even recess! We had a blast hanging out with the kids, and more importantly, it was an amazing opportunity for us to give back to our local community, a major tenet of DGC’s company culture. Click here for pics of the day’s activities.
A big thank you to our friends at UJA-Federation New York for not only making a wonderful experience possible, but also for helping Educational Alliance run its wonderful programming as one of the organization’s biggest annual donors.
Next up on the DGC Philanthropy docket – Casino Day on December 11 at Jewish Home Lifecare, a nursing and rehabilitation facility for elders in northern Manhattan!
A.C.O.D. (Adult Children of Divorce), a film co-written and directed by Friend of DGC Stu Zicherman, hits theaters in New York and Los Angeles this Friday, October 4th and in Chicago, Washington D.C., Boston, Dallas and San Francisco the following Friday, October 11th.
A.C.O.D. follows Carter (Adam Scott), a seemingly well-adjusted Adult Child of Divorce. Having survived the madness of his parents’ (Richard Jenkins and Catherine O’Hara) divorce, Carter now has a successful career and supportive girlfriend (Mary Elizabeth Winstead). But when his younger brother (Clark Duke) gets engaged, Carter is forced to reunite his bitterly divorced parents and their new spouses (Amy Poehler and Ken Howard) for the wedding, causing the chaos of his childhood, including his wacky therapist (Jane Lynch), to return.
Go to the link below to view the trailer and find theaters/showtimes. You can also find out information about A.C.O.D. actors and filmmakers doing Q&A’s after screenings in NY and LA this weekend.
Katie Kempner was on set at this year’s Advertising Week event, filming episodes for her show, “Perspectives with Katie Kempner.” The interviews were also streamed live through a partnership with Huffington Post LIVE to help deliver insights from many highly successful women to those that couldn’t attend this year’s Advertising Week in person.
The interviews are designed to inspire and empower women in their quest to live happy, healthy and meaningful lives, both personally and professionally through their career. Katie’s interviewees share their personal (and sometimes hilarious) stories of work-life balance and how to embrace all of the twists and turns that a career in advertising and marketing can present, from how to create your own version of modern-day balance, the challenges that come with trying to be “always on” and why a fabulous pair of shoes can help you more than you think.
Check out these “Perspectives” interviews from Advertising Week to hear more insights from these successful business women:
Microsoft’s Global Creative Director Jeremy Grubaugh explained his approach to embracing chaos as part of the creative process this way: Be aware of all your options.
“Every year there are new ways to communicate with an audience,” Grubaugh said. “And their expectations for how you communicate with them are heightened.”
Grubaugh was part of the Creative Innovation Roundtable on Sept. 26 at the Times Center Hall during Advertising Week, and he praised the inclusive culture of Microsoft which enhances his own approach to managing. For example, Grubaugh believes that a person need not be a designer by training or even have used a piece of design software in order to contribute ideas about how Microsoft products should work.
Consumers have an inherent sense of how hardware and software should function depending on what they’re trying to achieve, he said. Therefore, Microsoft’s internal creative environment is an inclusive one in which people are often pulled into any of the numerous “idea rooms” from other departments to contribute ideas. “If the white boards aren’t full, we’re not doing our jobs,” Grubaugh declared.
When panel moderator Dan Chandler, Associate Creative Director at Sid Lee, asked the panelists when a new product is ready for the public to see and use, Grubaugh answered: “I’m of the as-soon-as possible mentality. The sooner we can test [products], on a small scale and a large scale, is the best way we can evolve more rapidly.”
His fellow panelists concurred, saying consumer expectations have risen so high that organizations must be much more nimble in addressing their dissatisfaction quickly.
Earlier, Grubaugh told The Hit Board, that he considers himself a “miner” of sorts.
“I scour MSN, Bing, Xbox Live, Skype, Windows 8 and all our other platforms to discover all the features and how to leverage them on behalf of a brand or advertising experience.” His team is working closely with Skype right now to understand how brands might have a synchronous dialogue within the intimate connection between two people having a face-to-face phone call.
Click the video below to hear what Grubaugh thinks has not changed about the consumer-brand even in the chaos of this digital age.
Dan Chandler, Associate Creative Director, Sid Lee, moderated the panel which included Christoph Becker, CEO & CCO of Gyro; Tim Cronin SVP Global Sales, Mocean Mobile; Arianna Orland Creative Director, Zynga Global Brand; and Shawn Poe Creative Director, InMobi Creative Services North America.