Welcome to The Hit Board

Dear Friends,

Welcome to The Hit Board, the official blog of DiGennaro Communications.

We decided to launch our blog during the 4A’s Transformation Conference because DGC is deep in the throes of its own exciting Transformation.

The Transformation Conference kicked off this morning with a robust program of high-level content, punctuated by its “Transformers” presentations, quickie interstitials that offer points-of-view about how the industry is regularly evolving. In the spirit of the 4As Transformers, here are a few of our own…

  • Fast & Furious Five: In January 2006, DGC had its official ribbon-cutting as a two-person team. Five years later, DGC now has close to 25 full-time practitioners – and our very own President, Howard Schacter– who strive each and every day to make our agency the leading PR partner for marketing communications, digital, media and entertainment companies. Thanks to this growth we relocated in January to a cool, new loft space in the Flatiron District. That’s a step up!
  • Content is Queen: Melanie Wells, a former executive editor at Forbes and creator of its highly successful CMO Network, recently joined DGC to lead a new practice that we call Shine. Shine is a thought leadership and content development offering that focuses on executive positioning for organizations’ C-suites. This is an exciting new foray that we believe will help differentiate our clients from the industry’s indelible white-noise.
  • The Hit Board: Since its inception, DGC has guided the thought leadership and social media efforts for clients ranging from global agencies to hotshot boutiques. Now that we have our own internal bandwidth (no time to focus on ourselves when there’s client work to do!), it’s time to practice what we’ve been preaching. The Hit Board is one of several new distribution channels you’ll be seeing from DGC in the coming weeks. This blog seeks to be a wellspring of ideas, news, videos, photos and commentary that are relevant and useful to the marketing communications industry at large.

Transformation can be a scary and difficult journey for companies and individuals. Believe me, in 2006 nobody was sure about what was next for the industry and that hasn’t changed a bit. But DGC opened its doors confidently in the middle of the nascent stages of the social-media boom, and we continue to be just as excited now as we were then about the future of our industry. More important, we are better equipped than ever to participate in its continued evolution.

We welcome your engagement and feedback in our social-media efforts, which start right here in Austin, Texas, at the 4A’s Transformation Conference.

You’ll hear from executive attendees via video interviews and editorial postings. Thanks for your continued support.

Next up is SXSWi, where we’ll continue our live blogging updates. Hope to see you in Austin…or on The Hit Board!

Cheers,

Sam

sam

Posted on March 8, 2011, in 4A's Transformation 2011, DiGennaro Communications, Howard Schacter, Melanie Wells, Sam DiGennaro, SXSWi and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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