Brunner’s Ken Johns Talks Retargeting at OMMA Behavioral
At OMMA Behavioral yesterday, DGC‘s Kendra Peavy had a chance to see Moderator Ken Johns, SVP, Digital and 1:1 Strategy at Brunner, in action leading a panel of experts from TrueAction, Netmining, Criteo, RAPP and Neo@Ogilvy on the topic of Targeting the Retargeters.
Although the practice hasn’t changed significantly over the last year, there are changes on the horizon. Ken took a few minutes to sit with her and share his thoughts on the panel, as well as the future of retargeting:
Consumer Knowledge and Best Practices
The Future of Retargeting
Posted on March 23, 2011, in DiGennaro Communications, OMMA, Video and tagged Brunner, DGC, DiGennaro Communications, Ken Johns, Kendra Peavy, Mobile, OMMA Behavioral, Retargeting, Targeting. Bookmark the permalink. Leave a comment.