Clients Still Demand Results
We’ve heard a great deal of debate about the evolving demands of clients over the last year. Many have said that, since the recession, client expectations are harder to manage and most clients desire more for a lot less. But what about those potential clients not yet on your roster? Are you having to invest more dollars and time upfront to get them in the door? Has the recession caused you to approach potential clients differently?
PRWeek recently asked DGC’s Howard Schacter to weigh in on this debate and answer: Have clients become more vigilant in the pitch process since the recession? Howard argues in this point/counterpoint that clients continue to demand the same deliverables they’ve expected for at least the last 25 years — solid strategy, big thinking and results that move their business forward. But even he admits, those results are much more grounded in measurement and data.
Go to PRWeek to read more and let us know here: What side of the debate would you take?