DGC’s Melanie Wells on Content

Melanie Wells, our very own Chief Content Officer, recently sat down with PRWeek‘s Danielle Drolet to discuss DGC’s Shine practice and share a few tips executives can use to develop strong content strategies for their brands.

Want to get in on the action? Start by determining your passion and purpose then translate it into content that feels right to you. In today’s world, it is critical that you develop a distinct point of view and think like a publisher to develop content that outlets (and their readers) can use.

Click here to learn more and see Melanie’s interview in full.

Posted on May 3, 2011, in DiGennaro Communications, Melanie Wells, Video and tagged , , , . Bookmark the permalink. Leave a comment.

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