Social Media and Your Volunteer Sales Force
Most companies today have jumped on the social media bandwagon. They have a Facebook fan page, a Twitter feed, and perhaps a variety of other sources like blogs and photo-sharing sites that distribute a wide range of information to a community ready to see and listen. Yet, not all companies have figured out how to engage their community in active discussion or turn those followers into buyers.
And let’s face it. Social media is fun, but it is also a time-consuming process that demands a great deal of energy. Today’s companies want (and need) to understand how to make social media work for them to help improve customer relationships and provide a return on their investment.
With this in mind, Dave Balter, founder and CEO of BzzAgent, set out to share a few tips with Forbes.com on what large and small companies can do to facilitate online and real-world conversations. Discussions that work to boost loyalty and (perhaps even more important) create a volunteer sales force to achieve greater success.
Check out what Dave has to say here and let us know if you have any tips of your own.