Engaging Consumers Through Interactive TV
TV isn’t a passive experience anymore. Today, viewers want, need and have a more active way to engage with brands while watching the television screen.
Jacquie Corbelli, CEO and co-founder of BrightLine, recently discussed the latest in interactive TV advertising with Fox News‘ Tracy Byrnes. Corbelli made it clear that this is not just the future of TV advertising, it is the present.
Interactive TV may have seemed “sci-fi” at one time, but now literally 87 million households have access to interactive television capabilities and top marketers are taking advantage of the technology to engage with consumers. Take a look at this clip to find out more: