Becoming a Media-Friendly Provocateur

If you listen closely to the campaign speeches of our elected officials, professionals quite familiar with the value of anecdotes, they often tell the stories of the people they’ve helped. That’s because provocative anecdotes filled with character, emotion and unique details resonate with audiences. This type of storytelling is memorable and credible.

And it doesn’t just stand the test of time with politicians. Business leaders, too, can make their mark with a similar approach. By taking a compelling point-of-view and then weaving in analogies, tips, takeaways, and knowledgeable insights that resonate across industries and audiences, you create attention-getting information that premium news outlets desire. Publications like Fortune, Forbes and the Wall Street Journal, among others, require dynamic content because they – like you – need to break through the clutter. An educated point-of-view that makes people react strongly will help them do it.

To begin developing your own media-friendly perspective or story, take the following steps:

  • Brainstorm a list of industry-wide and even company-specific problems.
  • Identify one issue that seems most likely to affect a wide audience or multiple industries.
  • Consider how to relate this business issue to a culturally-relevant situation.
  • Develop a point-of-view that takes a definitive stance – no walking the line – and relate it to specific experiences that portray the fundamental nature of the challenge.
  • Share results, tips and/or questions that readers can then implement with their own businesses.

If you’re not sure where to begin, start collecting articles you’ve read where you instantly disagreed with what the reporter had to say, or think back on bad business advice you received. Then write down what you would say or now do differently.

Being provocative is not always easy or comfortable. But with a little practice, and focus on what makes you react strongly, you can surely earn the title of provocateur.

Posted on June 3, 2011, in Business, DiGennaro Communications, Media Relations Tips and tagged , . Bookmark the permalink. Leave a comment.

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