2011 Cannes Lions: From Advertising to Creativity

With its name change, the Cannes Lions International Festival of Creativity made it very clear that this event is about more than just advertising. And as DGC founder Sam DiGennaro wrote earlier, this week gives people more than just an opportunity to mingle; it offers up the chance to have face time with clients and learn from some of the most creative and successful people across industries.

To give you an idea of just how “creative” Cannes Lions can be, we’ve included two clips below from last week’s festivities. One includes a brief discussion between the legendary Patti Smith and Grey Group‘s Tim Mellors during the 5th Annual Music Legends session. The other clip includes DreamWorks‘ Jeffrey Katzenberg sharing his thoughts with WPP‘s Sir Martin Sorrell on the tablet.

Movies, music, poetry, advertising…the perfect creative combination.

Patti Smith and Tim Mellors:

DreamWork’s Jeffrey Katzenberg and Sir Martin Sorrell:

Posted on June 27, 2011, in Cannes Lions, DiGennaro Communications, Video and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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