Justin Timberlake Making MySpace Sing

You may recognize him from his upcoming romantic-comedy, “Friends with Benefits,” or maybe you were a fan back-in-the-day when he was singing “Cry Me a River.” But, as of today, he’s added another role to his repertoire – social media director. That’s right; we’re talking about Justin Timberlake.

The singer — turned actor, restaurateur and so much more — is front and center as it was announced that he will be playing an integral role in the new direction of the MySpace brand.

Yes, we said MySpace. The once-popular social media site was just bought for $35 million by ad network Specific Media.

Though you might think that the days of MySpace have come and gone, executives at Specific Media are hoping new blood (and a bit of renewed interest) will get the site back on top.

“There’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect,” Timberlake shared in a statement. “MySpace has the potential to be that place.”

Back when Facebook was only a set of algorithms on Mark Zuckerberg’s dorm room computer, MySpace was the social network of choice. But with new social media platforms popping up every day, it’s going to be interesting to see what Specific Media and Timberlake can do to revive the site.

With the deal, Specific Media is also said to have acquired MySpace Music, a program which offers users a free catalog of streaming audio and video. This is just one of the many new features that the company will use in the quest to become a leading digital destination once again.

It must be noted – Timberlake did play Sean Parker in last year’s The Social Network, and like the old saying goes, life does imitate art. But the question remains: is his involvement enough to get MySpace back on top? As fans of this artist (a regular on DGC’s Friday play list), it will be interesting to watch and see.

What do you think – can Timberlake take MySpace to a new place?

Posted on June 30, 2011, in Business, The Hit Board and tagged , , , , . Bookmark the permalink. Leave a comment.

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