StillForJapan: An Initiative to Support Tsunami Victims

Monday, July 11, was the four-month anniversary of a devastating earthquake and tsunami that hit northern Japan. The fall out from the catastrophe continues though there is now scant coverage about Japan’s suffering in U.S. newspapers and broadcast outlets.

A dedicated group of marketing professionals sought to change that with an event to mark the date in Times Square. “Still for Japan,” was conceived by Kaede Seville, a Japanese national based in New York, who covers the ad-marketing industry for several Japanese-language publications in her native country.

STILLForJAPAN Launch in Times Square on Clear Channel Billboard

STILLForJAPAN Launch in Times Square on Clear Channel Billboard

On a digital billboard owned by Clear Channel Spectacolor in Times Square (which donated the use of the screen), a message flashed asking passersby to observe a moment of stillness as a way to let the Japanese people know that they are not forgotten. The goal is to reach one million minutes of stillness. No money is being solicited.

If you couldn’t make it to Times Square yesterday, you can still donate your moment of stillness at

DiGennaro Communications along with ad agency McKinney, Dentsu Corp., Clear Channel Radio, AICP, Mirada/Motion Theory, Sacred Noise and instructors and students from the VCU Brandcenter all donated their time to this effort.

You can watch McKinney’s agency director of communications, Janet Northen and the VCU Brandcenter students responsible for the creation of the StillForJapan idea discuss the initiative at Times Square during the launch below (website created by McKinney):

To read initial coverage regarding the StillForJapan effort, check out these articles: PRWeek and PR Newser.

Posted on July 12, 2011, in DiGennaro Communications, Sam DiGennaro and tagged , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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