Grab Me a Pint of Schweddy Balls
Last week Ben & Jerry’s announced a new flavor of ice cream based on the SNL skit Delicious Dish. For SNL fans (or Alec Baldwin aficionados) the announcement is music to their ears, as the Schweddy Balls skit lives in infamy along side Will Ferrell’s “More Cowbell” or Chris Farley’s “Da Bears.” Who doesn’t want to eat their favorite SNL skit? For those of you not familiar with the skit, it’s about a faux food show on NPR hosted by Molly Shannon and Ana Gasteyer and their guest, Pete Schweddy (Alec Baldwin), who talks about his holiday baked goods, which happen to be in the shape of balls. And the two hosts openly express their love for his moist, so-called “Schweddy Balls.”
But some people haven’t taken so kindly to the admittedly vulgar name. It might be difficult to ask your husband to grab you a pint of Schweddy Balls on the way home from work. Which begs the question, what’s in a name anyway?
For a company like Ben & Jerry’s whose image is happy-go-lucky and fun loving and whose consumer base skews liberal, a name like Schweddy Balls is perfectly within their brand (as proven by the number of fans on their Facebook page who have vocalized their approval). They’re playing into their constituency’s pop-culture touchpoints (see Cherry Garcia ) and have clearly done so in jest. Now, if Charles Schwab created the Schweddy Balls standard portfolio, taking to Twitter to question their intent would be understandable.
In the end, Ben & Jerry’s is about great ice cream with interesting flavors; and if they happen to have a little fun with their ice cream names we think it’s a good PR move. Hey, they’ve gotten us talking about it haven’t they?