TVB’s Lanzano on What’s Ahead For TV
“TV’s not only going to live on, it’s going to prosper!” says TVB CEO & President, Steve Lanzano. At TVB’s second annual Forward Conference here in NYC last Wednesday, many of the speakers throughout the day seemed to agree that TV is still the strongest and most effective medium in the eyes of marketers.
David Lubars, Chief Creative Officer at BBDO, kicked off the day with a keynote presentation on how the Golden Age of TV is now, for viewers and advertisers alike. Lubars shared many of the powerful TV spots BBDO has created over the years, from the Betty White Snickers spot that ran during last year’s Super Bowl, to the more poignant spots designed for Autism Speaks and The Ad Council. No matter the subject matter of the commercial, Lubars was able to elicit a reaction from the crowd and prove the point that TV, as an ad medium, has a certain effect that no other media channel can re-create.
Additional speakers throughout the day included Steve Hasker (President, Media Products and Advertising Solutions, The Nielsen Company), Shelly Palmer (host of Fox Television’s Shelly Palmer Digital Living) and Bob Liodice (President & CEO, Association of National Advertisers, Inc (ANA)).
In this short clip, DGC’s very own Chrissy Perez-O’Rourke and Samson Adepoju caught up with TVB’s Steve Lanzano to get his thoughts on this year’s conference and a run-down of the day’s highlights.