The Silicon Valley – Madison Avenue Divide

On October 5, MEC’s Managing Director of Digital Trading Rich Astley joined GroupM CEO Rob Norman, Head of MEC’s Team AT&T Dennis Donlin, Myxer‘s Mike Carson and Google’s Torrence Boone for a free-wheeling discussion on  the Silicon Valley and Madison Avenue divide during Advertising Week 2011. Presented by MEC, the panelists took an in-depth look at the disconnect between future thinking digital companies’ frustrations with agencies who are too slow in their world, and the agency frustration with the latest craze that doesn’t actually move the needle on client metrics.

We caught up with Rich quickly after he finished the panel and here, he reflects on his experience and the takeaways for bridging this buzzed-about divide.

Posted on October 5, 2011, in Advertising Week, Digital Advertising, Video and tagged , , , , , . Bookmark the permalink. Leave a comment.

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