Three Things Clients Should Consider When It Comes to Digital
We caught up with Steve Kerho, Senior Vice President, Analytics, Media and Marketing Optimization, Organic at OMMA Global New York and asked him to give an overview of his panel. The panel’s theme focused on whether clients need a digital AOR anymore and, if they do, what really constitutes a digital AOR?
In Steve’s opinions, clients have more and more specialty agencies like search, media, digital content, social and many more to wrap their minds around:
“There really is no one size fits all for clients,” Kerho said. “It depends on the client, the role that digital plays for the client, and how central it is to what they do and their business model.”
Or sometimes, clients feel that they are playing catch up and need to really move things forward. Are they happy about where they are compared to competitors? Kerho boiled it down to 3 main things that clients should consider: what the clients objectives are, where they want to go with digital and the role it plays in their business model.