Alain Groenendaal, CEO of Wing, at the Latin Vision CEO Summit

Is it time to ditch the concept of a “general market” agency? This was one of the hot topics at the 2011 Latin Vision Summit featuring Alain Groenendaal, CEO of Wing. Alain agrees that given the changing nature of the U.S. population, it may be time to eliminate the “general market” mind frame, because it perpetuates outdated thinking that no longer reflects the reality of the American consumer. Find out Alain’s other key takeways from Latin Vision in this video interview with DGC.

Posted on October 12, 2011, in Conferences, Events, Speaking, Video and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: