“All The World’s A Stage, And All The Men And Women Merely Players…”

When it comes to PR, one of the best ways to secure coverage is to capitalize on news as it happens. Recently, we’ve seen expert sources included in articles from such high-profile outlets as Reuters and the New York Times, discussing everything from Steve Jobs to Occupy Wall Street. Not only are these great hits, but they also show direct engagement with the real world—something that proves to existing and potential clients that these experts have their heads in the game.

But advertising and branding executives are not the only ones who use world issues, current events and “accidental” celebrities to their advantage. Last year on Halloween I saw a BP oil spill, two Chilean miners and a ton of lazy guys who donned suits and claimed to be from “Boardwalk Empire”—all things that hit headlines in 2010. On Halloween, the Average Joe becomes a pop culture icon for a night, instead of just commenting on one.

So what should you expect to encounter next weekend? Here are the DGC team’s top ten predictions for culturally relevant costumes this year:

10. NBA Lockout. Perfect excuse to resurrect your throw-back jerseys.
9. Occupy Wall Street Protestors. I wonder if they will be handing out candy down there–I hear the food is pretty good.
8. Lindsay Lohan in handcuffs.
Too easy.
7. Any of the GOP candidates. You can never go wrong with a good political parody.
6. Bridesmaids. Who said you’d never wear that bridesmaid’s dress again?
5. Prince William and Kate Middleton. But let’s not forget that Harry is still single.
4. Hurricane Irene. I am calling it right now: this is the dark horse for most creative.
3. Charlie Sheen and the Goddesses. #winning.
2. Steve Jobs/Apple products. iTrickorTreat?
1. Zombie Bin Laden.

Regardless of who or what you decide to be for Halloween, the important thing is that you have fun. And remember to drink more responsibly than our #8.

Posted on October 21, 2011, in DiGennaro Communications and tagged , , , , , . Bookmark the permalink. 1 Comment.

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