Live Nation’s Russell Wallach on Mobile and Innovation
A lot has been written about the challenges and complexity of designing great content for the smaller screens of mobile devices. But it can be done, and if mobile is going to earn brand marketing investment, it MUST be done. Last week at ad:tech, Live Nation Network’s President, Russell Wallach, delivered a keynote speech on the opportunities for brands to interact with music fans via the mobile device, before, during and after the show.
Below is an interview Russell did right after his speech with mobiThinking discussing the innovative ways brands are tapping Live Nation to reach their desired customers via the excitement of music and the intersection of technology.