Tweet It Like It Is

As we head into 2012, it’s clear that social media shows no signs of slowing down—in fact, it’s more likely that existing social networks will continue to evolve and serve users in new ways. With the Facebook “Timeline” feature rolling out and companies exploring the benefits of rewarding Foursquare followers, 2012 is going to be a year of stalker-ish connectivity…and instant updates.

One platform that is playing an increasingly important role in the media industry is Twitter. Our client was quoted in Ad Age? Tweet it! The CEO’s byline was placed in Business Insider? Tweet it! You heard a great insight at that reporter panel last night? Tweet it! But there’s a catch: not all Tweets are created equal.

This week, we tapped the DGC team to get their thoughts on effective Tweeting, and here’s what they came up with:

  • First, do no harm. This is the #1 thing you must remember when Tweeting. We saw a number of celebrities lose their endorsement deals this year due to distasteful Tweets. Don’t become one of them.
  • Keep it short and sweet. If you keep your Tweets succinct, your followers have enough room to re-Tweet (RT) and provide commentary.
  • Up your Klout. The latest development in the Twitter-sphere is owning an impressive Klout score. Push newsworthy content and start dialogues with other users to become an influential member of the community.
  • Be unique. If your Twitter feed is part of a more comprehensive social media strategy, make an effort to share creative content–not just repurposed information.  This adds value to your Twitter feed and establishes it as a unique source for your followers.
  • Cite your sources. If you’re mentioning a client or event, make sure to include the company’s and/or writer’s handles, as well as relevant #hashtags.

We once thought of Twitter as another invasive tool aiming to take over the world, but it’s hard to deny that it has become an integral part of our industry. So keep these tips in mind when building your Klout—and always remember to triple check your spelling.

Posted on December 2, 2011, in Media Relations Tips and tagged , , , , . Bookmark the permalink. Leave a comment.

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