Tech-Talk: Pinterest and PR

If you haven’t heard of Pinterest yet, you need to get up to speed fast. The social network, termed “scrapbooking on the web” is sweeping the Internet and recently broke into the top 10 most popular social networks right behind Yelp, according to an Experian Hitwise report.

Pinterest is an online pinboard that allows users to cluster things they find on the web, be it pictures, articles, videos, websites, etc., into various categories and share them with others. You’re ultimately becoming a curator of information. The site says “you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.”

The site had over 11 million visits in December, illustrating that consumers are clearly taking to it. With so many consumers flocking to one place, Pinterest has created a new, innovative outlet for brands and companies to get involved in social media.

As PR professionals, it’s our job to be on top of what’s next in tech so that we can pass info on to our clients and, of course, consider it for planning purposes.  Pinterest opens up a whole new world of possibilities for PR and marketing.  Here’s DGC’s list of the top 4 ways to use Pinterest in PR.

  • Pinterest is the perfect avenue to illustrate a company’s culture by making a profile that highlights your brand’s personality. Maybe your CEO has a passion for knitting, he/she can pin interesting articles, tools, books and even post pictures of things they’re creating, to ultimately connect deeper with consumers.
  • High site traffic makes a Pinterest page great for product launches and announcements. And since it allows you to post and share images easily with real time comments, it’s the perfect place to showcase news. But, be creative in how you share. Pinterest has a rule against being too self-promotional.
  • Trying to get more interaction with consumers? Create contests. Whether you’re a beverage company asking clients to pin their favorite drink or a fashion designer asking followers to pin their own designs, Pinterest creates an easy, visually intriguing way for you to hold contests and learn more about your followers.
  • Why not provide a pin for your thoughts? Use your page to publicize your thought leadership initiatives, by pinning images that showcase links to your articles, coverage or video content.

For more information on how to get started on Pinterest, check out this how to guide on Mashable. Or for a more in-depth look at how other brands are using Pinterest, check out this great list on American Express Open Forum.

Posted on January 12, 2012, in Tips and tagged , , , , , , , , , , , , , . Bookmark the permalink. 2 Comments.

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