Blackouts and Platforms
Unlike the 1960’s, a decade of mass marches and angry protests, the second decade of the 21st century has brought people from all walks of life together for new types of demonstrations – outdoor sit-ins, Twitter-fueled protests and digital blackouts. Yesterday, more than a dozen powerful and highly trafficked digital entities like Wikipedia and Craigslist blacked out their sites (or logos in Google’s case) to protest a pending anti-piracy legislation that comes to the floor of Congress next week.
Whether you’re in agreement with PIPA and SOPA bills or prefer that they crash and burn, it’s worth noting the value of this 24-hour movement in showcasing how executives can effectively take a public stand on issues that align with their business objectives. While an extreme form of thought leadership, it demonstrates how a clear message, passionate stance and strategic action can create awareness with large audiences.
Finding YOUR Voice
We understand that not all execs have the same tools or community at their fingertips to create such a powerful turn of events like yesterday’s blackout. But every successful executive does have something of relevance to say to an audience – large or small. And every day, we help executives from all types of industries to find their voice and authentic messages that resonate. This comes naturally for some individuals, and not as easily for others. Many business leaders are good at what they do, but don’t have the tools or training to look deep inside to better understand what drives their success– and how to transform those traits into a sale-able platform.
So here are a few takeaways to help you find your “blackout” voice:
- Ask yourself — what am I passionate about? Then Google these terms and see what kind of results surface. A lot? A few? The less you see the more likely you are to be on to an original idea that others want to hear – they just don’t know it yet.
- Think of news that affects your business or industry points-of-view that you disagree with and then put those thoughts on paper. They may not be perfect out of the gate, but a smart, contrarian perspective can be the starting point to a bigger discussion and dialogue with the industry.
- Determine who would benefit most from hearing your point-of-view. If it’s you, then you may need to rethink your platform. But if it is you and other constituencies, then determine how to reach them. Think about your digital communities, your networking groups and go from there.
There is no exact science to finding your voice or developing a platform that will resonate. Researching, asking questions, and taking advice from sound, trusted sources will guide you to formulate a strong POV for your business.
Posted on January 19, 2012, in Tips and tagged Blackout, Craigslist, DGC, DiGennaro Communications, help, PIPA, point of view, POV, Protect IP Act, Protest, SOPA, Stop Online Piracy Act, Wikipedia. Bookmark the permalink. Leave a comment.