Expert Sourcing…When You Have No Skin in the Game

It doesn’t matter where you go for your news—everyone is talking about Super Bowl XLVI right now. Here at DGC, we’ve probably read just as many articles this week about game predictions and player line-ups as we have about the 2012 election—in fact, I bet if Eli Manning announced his candidacy after the game he’d probably be our next President.

But, despite what most of us might think, the world doesn’t always revolve around football (this coming from an avid Ohio State Buckeyes fan). So, if you don’t have a spot airing during the big game, or a POV on the action, here’s a selection of recent stories you may be able to capitalize on in the meantime to earn some media real estate:

  • Apple announced its best quarterly earnings to date for Q1 2012. The company brought in $46.33 billion in revenue—almost double what Apple made last year at this time. How can Apple’s competitors compete with results like this?
  • Obama’s State of the Union (SOTU) address scored at an eighth-grade reading level on the Flesch-Kincaid scale. All three of his SOTU addresses rank among the six lowest scoring addresses ever, and are–on average–more than two grades lower than those of his 12 most recent predecessors. What does this say about Obama’s approach to reaching his constituents? Does the decreasing reading level of the SOTU reflect poorly on American society?
  • Newt Gingrich and Mitt Romney continue to battle it out for the Republican nomination, with Gingrich getting defensive in response to questions about past failed marriages, and Mitt Romney fielding allegations that his tax returns detail funds not identified in his ethics forms. Do you think they’ll be able to move beyond these issues to have a real chance at the Presidency?
  • In its first year implementing its new voting system, the Academy Awards announced an odd number of movies in the running for best picture. They include: The Artist, The Descendants, Extremely Loud & Incredibly Close, The Help, Hugo, Midnight in Paris, Moneyball, The Tree of Life and War Horse. Why is this relevant? Will social media play a role in this year’s awards ceremony?

If you have a strong opinion on the timely topics above and some credentials to back them up, then you have a chance to get in the news…despite the country’s current fascination with football. Leave us a comment with your thoughts below.

Posted on January 27, 2012, in Tips and tagged , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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