Scandal is just a Brand Opportunity in Sheep’s Clothing

M.I.A.’s Super Bowl finger flip may be old news now, but we thought the topic was relevant considering our recent post on crisis communications.

Arnell Group CEO, Sara Arnell, explains how scandals like this can actually be great branding opportunities – and how companies can effectively take advantage of set-backs to grow positive awareness.

Read more on Fast Company

Posted on February 15, 2012, in The Hit Board and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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