A Mad Men State of Mind

 

Rent Bye Bye Birdie on DVD. Read The Agony and the Ecstasy (a biographical novel of Michelangelo) by Irving Stone. Re-acquaint yourself with Furniture and Interiors of the 1960’s.

If you’re not a fan of the show Mad Men, maybe these cultural touchstones will help you become one. The premier of the AMC show’s fifth season airs on March 25 in a special two-hour episode, and The New York Public Library is suggesting a list of books and other materials that pertain to the era. Book titles on the list are there because they are either verbally referenced, being read by one of the characters, or visible in the background of different episodes of the show.

This promotion is pretty brilliant. For the New York Public Library, that is. What a cool way to get readers to use the library, engage with the web site and maybe consider renewing their library cards. After all, access to these and other extensive materials is free with a library card and quite expensive to acquire all at once on Amazon.

For that, the NYPL is DGC’s PR star of the week.

Posted on March 15, 2012, in DiGennaro Communications, Mad Men and tagged , , , , . Bookmark the permalink. Leave a comment.

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