Tech Talk: The Magical, Mystical, Wonderful World of Cloud
Posted by Jordan Katz
The cloud’s popularity has been gaining momentum as businesses continue to need ways to store, process and access information quickly. And as its reputation grows, we at DGC have wondered what effect the cloud has had—and will continue to have—on the public relations industry as a whole.
It may surprise you to learn that the cloud isn’t exactly a new concept for PR. Since the introduction of social media sites like Facebook and Twitter (both of which are cloud-based platforms—read the text box for more info!), we’ve been using these mediums to help leverage different forms of communication for both clients and consumers, including posts, blogs, tweets and everything in between. These tools allow us to create and disseminate clients’ media exposure quickly, efficiently and in real-time.
Social media sites aren’t the only cloud-based platforms the industry is using. Tools like Google Analytics help to gauge whether a clients’ website has incurred increased traffic during a news or product announcement. Other tools such as bitly—a URL shortening service—enable us to track a particular website’s stats through click-throughs. And as any PR professional will tell you, this kind of information is crucial to evaluating and reevaluating continued public relations efforts.
The very nature of using cloud-based platforms helps to keep us—and our clients—informed during PR campaigns. In fact, we’re continually made aware of the kind of exposure our initiatives have had in the viral community (the public likes to voice its opinion, you know). And, cloud-based platforms allow us to respond to positive commentary or correct negative backlash.
As the PR industry continues to move forward, one thing’s for sure—identifying and using cloud-based platforms helps to increase clients’ reach and exposure. So, as I like to say: go, run, do…and get on the cloud!
Have you used the cloud in any of your PR initiatives? Let us know in the comments below.