Posted by the HIT board
Music is a big part of our lifestyle here at DGC. There is always music on throughout the day, spanning the musical landscape; today’s hits, 80’s pop, R&B. Sometimes we even rock out to boy bands.
It’s a part of our personal lives as well.
Our own Amelia Vereb traveled to the desert of California for the Coachella music festival in April. Several DGCers attended a Bruce Springsteen concert this past month – including Pat Wentling, who went to all five shows in the area. At SXSW our team got up close and personal with Jay-Z. Our Leo Tignini is part of his own band Leo & The Flatleavers.
While our personal tastes vary, there is one song that the entire office has been able to rally behind: Carly Rae Jepsen’s “Call Me Maybe.”
If you’re not familiar, Carly Rae Jepsen is a 26-year-old Canadian recording artist who placed third in Canadian Idol. In September 2011, she released the single “Call Me Maybe,” a teeny-bop song about love at first sight, with the protagonist asking her new love interest to call her… maybe.
The tune really took off following a homemade video that hit YouTube in March and featured Justin Bieber, Selena Gomez, and Ashley Tisdale. Many spin-offs and remixes from the video have found their place on YouTube. While Good Morning America and NPR have called the song a cultural sensation, Katy Perry and the Harvard baseball team have had fun with it, too.
DGC didn’t want to be left out of the fun, so after several weeks of discussion and meditated thought, we made our own video. It took a few takes (and a few bottles of wine) but we’re thrilled with the result.
Our antics even made it onto the home page of Ad Age this week (we seriously did not pitch this). You can follow the convo about this on Twitter, too. And while the video ends with “that was really weird,” we thought that was quite normal.
Posted on May 9, 2012, in The Hit Board and tagged Call Me Maybe, DGC, DiGennaro Communcations, Harvard Baseball, Justin Bieber, Music Videos, Online Sensations, Public Relations, Viral Videos. Bookmark the permalink. Leave a comment.