Cannes Lions Day 1: Round-Up
Judges awarded a Grand Prix in PR on Monday to the Puerto Rico office of JWT for its Banco Popular campaign in which a band called El Gran Combo re-recorded its hit, “No Hago Màs Nàs,” (“I Do Nothing”).The new version of the song has slightly different lyrics about the virtues of hard work…Caine Monroy, who built Caine’s Arcade, was the youngest speaker ever to appear at the Cannes Lions Festival of Creativity. He gave his thoughts at the JWT-sponsored talk, “What Can 3 Kids Teach You About Creativity?” Caine was joined by 12-year-old Jordan Casey, one of the world’s youngest app developers…Executives from Visa and its long-time agency TBWA\Chiat\Day gave some insights about the credit-card company’s “Go World” campaign for the Olympics. Narrated by Morgan Freeman, the campaign gives a glimpse of the “back stories” of Olympians past and recent—including Lopez Lomong and the 1970’s gymnast Nadia Comaneci…IPG’s Mediabrands has a villa in Cannes and on Monday held a panel called “Making Brands Matter.” The Huffington Post’s Arianna Huffington announced that in August the publication will launch a live video streaming site that will include coverage of the U.S. political conventions.
Posted on June 18, 2012, in Cannes, Cannes Lions, DiGennaro Communications, The Hit Board and tagged Cannes, Cannes Lions Festival of Creativity, DGC, DiGennaro Communications. Bookmark the permalink. Leave a comment.