Cannes Lions Day 3: Round Up
Goodby Silverstein & Partners held a panel in Cannes about the launch of the new Chevy Sonic… The San Francisco-based agency also picked up a Mobile Gold Lion– for the Chevy Game Time app. More details on the work can be found here… Congratulations to WPP’s MediaCom, whose offices in Germany, Israel and the U.S., won a combined total of six Cannes Lions this week: In the “Other Consumer Products” category, MediaCom Germany nabbed a Silver Lion for its Hasbro campaign, “Office War: Helping Germany Have Fun at Work.” A Bronze went to MediaCom Israel in the “Best Use of Ambient Media (Small Scale)” category for its “Danger! Dog Poop” initiative for Mokesh – The Coalition For Mine-Free Israel. MediaCom USA and its WPP sibling Grey Group won a Gold Lion for the Canon “Project Imagin8ion” campaign. Three other Bronze Lions went to MediaCom on campaigns for Mars Wrigley, VW and P&G… Blast Radius was in Cannes represented by, among others, Jeroen Matser, Head of European Strategy, and Gurval Caer, CEO and president. Click here to learn what inspires Matser’s creativity and Caer’s thoughts about digital—“Digital is dead,” he says. “Long live engagement.”
Posted on June 21, 2012, in Advertising Week, Cannes, Cannes Lions, DiGennaro Communications and tagged Blast Radius, Cannes Lions, Cannes Lions Festival of Creativity, Chevy Game Time App, DGC, DiGennaro Communications, Goodby Silverstein & Partners. Bookmark the permalink. Leave a comment.