The Next Generation of Ad Professionals
The very first graduating class from the High School for Innovation in Advertising and Media (IAM) received their diplomas on June 26, 2012 in commencement exercises held at the Brooklyn Museum. Formerly Canarsie High School, IAM was established in 2008, an effort led by the 4A’s, the leading trade association for the advertising industry.
The 4A’s wanted to educate teenagers about careers in advertising to broaden and diversify the industry’s talent pool for years to come. IAM is the first public high school in the U.S. that has advertising and marketing communications as part of its core curriculum. Jermaine Richards, a graduating senior, said he realized how much a part of life advertising is, now that he’s been through the school. Nancy Hill, President-CEO of the 4A’s, addressed the 48 graduating seniors, telling them that “anything is possible, but not everything is possible.” [See video for her full comments.]
Ron Berger, co-founder of IAM and chairman of its industry advisory board, said it was especially gratifying for him as a Brooklyn native and advertising veteran to see this day. Interpublic CEO Michael Roth delivered the commencement address and said how important it is for the ad industry to cultivate and educate the next generation of marketing communications professionals.