The Pause that ‘Freshes’
Sara Arnell, CEO of Omnicom’s Arnell Group, explains the concept of “freshing” as it applies to brands. She says the approach is much less risky than a complete brand overhaul: “It’s about taking baby steps forward, following your marketplace, following your audience and trying new things.”
Posted on June 26, 2012, in Cannes, Cannes Lions, DiGennaro Communications and tagged Cannes, Cannes Lions, Cannes Lions Festival of Creativity, DGC, DiGennaro Communications, Omnicom, Sara Arnell, The Arnell Group. Bookmark the permalink. Leave a comment.