4A’s Celebrates ‘The Face of Talent’
The 4A’s last week completed the 39th year of its MAIP (Multicultural Advertising Intern Program) activities for 2012 with a “Face of Talent” luncheon that honored the 103 young people who completed summer internships this year.
Held at the Edison Hotel in midtown Manhattan, the “Face of Talent” also consisted of a day-long summit in which MAIP participants and agency executives got to mix and mingle. For the interns, it was a chance to learn about job opportunities while the agencies got to size up potential new talent.
In her remarks during the luncheon, 4A’s President-CEO Nancy Hill told the MAIP “graduates” that they can always tap the association as a resource for education and job-search functions. “Our door is always open at the 4A’s,” Hill said. “Feel free to lean on us as you go through your careers.”
The two keynote speakers were J&J’s Michael Sneed, Vice President of Global Corporate Affairs at Johnson & Johnson, and Susan Credle, Chief Creative Officer at Leo Burnett USA.
Sneed told MAIPers that the career world they’re entering is quite different from the one he entered as a J&J intern in 1981. “When I was your age, what I wanted to do more than anything else,” he said. “Was to have an impact.” Through its various philanthropic efforts, J&J has enabled Sneed to have an impact, he said.
Credle showed some of her iconic creative work, including a commercial for M&M’s featuring the candy “characters,” as well as spots for Pizza Hut, McDonald’s, P&G and Kellogg’s. “The great equalizer [in an agency] is the work,” she said while recounting the trajectory of her career. She began as a fill-in receptionist at BBDO in the 1980’s and rose through the creative ranks to become EVP, Executive Creative Director by 2009.
The 4A’s also awarded several awards to agencies and individuals, notably Sallie Mars, SVP, Chief Diversity Officer of McCann Worldgroup, who was this year’s Pantheon Award recipient.
According to the 4A’s, the Pantheon Award is given to “a transformational leader who is highly regarded as a cultivator, supporter and champion of multicultural talent. This individual has been recognized as a pillar of unwavering strength amongst peers, superiors and the community at-large, for their efforts to propel the advertising and media industry forward in the area of diversity and inclusion.”
McCann Worldgroup CEO Nick Brien presented the award to Mars, who told The Hit Board: “The ad industry has entered a new era in its commitment to diversity by making inclusion a key business and talent strategy. Now, it’s agency CEOs who are making a difference by driving change from the top.” Mars added that “working with other committed people across the country to make our industry more dynamic is reward enough and now I have a beautiful award to show my kids.”
Other award recipients at the luncheon were as follows:
The ANA Multicultural Excellence Scholarship Award
Two MAIP internswere awarded the ANA Multicultural Excellence Scholarship, which may be used to finance undergraduate study at any accredited college or university in the United States. The $2,500 scholarships, which are funded with proceeds from the Association of National Advertisers’ (ANA) Multicultural Excellence Awards, are granted on the basis of demonstrated academic ability and community involvement.
Robin Chang, Account Management Intern at Merkley + Partners
Kayla Williams, Media Planning Intern at Universal McCann
The Clarence Leroy Holte MAIP Intern of the Year Award
This award was established to recognize the MAIP intern who best exemplifies the passion for advertising, leadership, poise and compassion exhibited by the award’s namesake, Clarence Leroy Holte, who joined BBDO is 1952 and became one of the first persons of color to hold a management position on Madison Avenue.
Troy Harris, Account Management Intern at DraftFCB
The OneClub MAIP Creative Intern of The Year Award
The One Club MAIP “Creative Intern of the Year” Award was inspired by a 2011 MAIP creative intern whose was determined to overcome obstacles to achieve creative excellence.
Paulomi Pratap, Art Direction Intern at Ogilvy and Mather
MAIP Agency of the Year Award
Established to recognize an agency or individual who has made significant contributions to the Multicultural Advertising Intern Program and its alumni.