Using Your Resume as a Story Builder

Within our industry, the average tenure at one job stands at about four years, with the younger demographic spending less time than that before jumping ship. Is it an epidemic, or should we embrace it?

That was the topic of discussion at Tuesday’s panel “Supporting the 4-Year Career,” hosted by Minneapolis creative agency Carmichael Lynch during the ninth annual Advertising Week in New York. Moderated by Carmichael CEO Mike Lescarbeau, the panel consisted of recruiters, agency execs, and copywriters who supportthe new trend within the industry.

During the spirited debate, the conversation focused on two pivotal questions: Is the 4-year career a problem? Can staffers keep up the creative energy and enthusiasm for more than four years?

“You’ll notice a difference from when a new hire comes in and their energy is so high, until it plateaus to work they know they can get away with,” said Marcus Fischer, Chief Strategy Office with Carmichael Lynch. “What I look for in an interview is a passion point that may not even relate to work. I want to see that passion point and find out how to channel that into their career. A broad range of backgrounds is more interesting than purely agency specific careers.”

“Your resume needs to build a story, why you made that change and how to make it better,” said Carol Watson, President of Advertising Women of New York.

Alec Brownstein, freelance copywriter who has “observed” the 4-year career, was in favor of the constant change in careers.

“The most interesting thing a person can do is not based on their career path, but by following their passions,” said Brownstein. “There’s nothing holding you back anymore. Go out there and do something. Make something on your own. That will get you noticed and get you your next career.”

“The question I ask and everyone should ask before hiring someone is, ‘Is this place better if they are here or somewhere else?’” said Fischer.

Where do you stand in this trend? Are you in favor or against the 4-year career? Please share your thoughts in the comments.

Posted on October 4, 2012, in Advertising Week, Company Culture, Conferences, Events, Networking, Speaking and tagged , , , , , . Bookmark the permalink. Leave a comment.

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