4A’s CEO Nancy Hill Sits Down with Forbes CMO Network


Nancy Hill, President-CEO of the 4A’s since 2008, sat down with Jenny Rooney, Forbes CMO Network editor, to talk about her tenure leading the 96-year-old trade association. Hill was the first woman to hold the position but insists: “When I first took the job, all of the reporters wanted to make the story about the fact that I was the first woman. I had to really turn the reporters and get them to understand that no, it’s because I worked in Baltimore, St. Louis, Los Angeles, [and] San Francisco, in all manner and sizes of agencies… That’s why I got the job.”

Other highlights in the interview are as follows:

  • In the past two years, the 4A’s has been gaining members rather than losing them
  • The 4A’s successfully collaborates with the IAB and the ANA on the privacy initiative and the three associations built the Digital Advertising Alliance (DAA), which now serves 1.3 trillion impressions a week with a small icon, informing consumers about how particular web sites use information gathered from “cookies.” Hill says the icon has 34 percent awareness just a year after its launch
  • Diversity. Hill says agencies understand more and more that inclusion is good for business
  • Talent development. Many industry execs say advertising is not a destination career any longer, and Hill admits that “we have an awareness problem among young people” but adds that the talent issue is multi-faceted and not limited to advertising because young people are more attracted to tech start-ups.
  • Collaboration with client-side executives. The 4A’s conference, Transformation 2013: The Idea Effect, takes place in New Orleans in March and has more CMO speakers than ever before. Hill says marketers and their agencies have a stake in issues such as, the agency review process, procurement, compensation models, and patent assertions

Hill tells Rooney that a lot of work has been done around the patent issue, also known as “patent trolling,” and member agencies can expect to hear more from the 4A’s about how it is combating the problem.

Posted on February 27, 2013, in 4A's Transformation Conference, Conferences, DiGennaro Communications, The Hit Board and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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