SXSW 2013: Hey You—I mean, Hey Big Fish
Posted by Jordan Katz
South by Southwest is finally upon us. We at DGC know that conference attendees have a hearty appetite for the latest and most innovative social media technologies. In fact, many of the social apps we all know and love were first introduced at SXSWi, including GroupMe, a group messaging app that later sold to Skype; Foursquare, a location-based social network; and even Twitter, just to name a few.
If you’re not able to attend, there’s a new tool that can still put you at the heart of SXSWi’s social conversations without ever having to leave the comfort of your room. Say hello to Hey Big Fish, a new web app that helps identify the trends, people and topics that carry the most influence at a large event, like SXSWi.
Hey Big Fish helps users discover the hottest topics, trending news and field experts by analyzing Twitter activity, measuring influence based on peer engagement and showcasing a ranking of people, topics and content in a simple dashboard.
The app helps those at the conference too by finding people with whom to interact and allowing them to discover the topics and influencers that matter most to them.
Here are some tips for how to best use Hey Big Fish:
- Click here to access the mobile Web app: http://www.heybigfish.com
- Use the platform to discover the most buzzed-about news in general or on specific topics of interest, such as Web design or big data.
- The platform will help you learn who is the most influential on specific topics
- Start a conversation with someone new
- See where you rank in the SXSWi pond and track your rise as you engage
While Hey Big Fish is still in its infancy, we’re excited to see this app take off with a little earned media. Bottom line, use Hey Big Fish to join the conversation via any relevant SXSWi hashtag (#SXSW, #SXSWi, etc.) and track your influence—or your brand’s influence—at the event.
You can bet we’ll be tracking DGC’s influence! Will you? Let us know in the comments below.