DGC Live from Cannes: Execs Weigh in on State of the Industry

The 2013 Cannes Lions Festival has officially come and gone but the thoughts and musings have returned stateside, leaving us inspired and energized.

We asked some of the industry’s top execs their thoughts about this year’s Cannes; what they learned, where they think the industry is headed, and how to make it even better.

Ignacio Oreamuno, Executive Director of the Art Directors’ Club, on what he’s seeing that’s new and different from other Cannes Festivals.

Katie Kempner, Executive Director, Global Communications, at CP+B, talks about gender equality within the advertising industry.

Chuck Porter, Chairman of CP+B, announces his “plans” for “Cannes 2,” a less crowded version of Cannes, taking place at his house in Boulder, starting in 2014.

Sam DiGennaro, CEO and founder of DiGennaro Communications, discusses how agencies, companies, and Cannes can improve the presentation, publicity and packaging of seminars next year by using hashtags, video, and more.

Gareth Kay, Chief Strategy Officer at Goodby Silverstein & Partners, talks about new ways to think about advertising and how to improve next year’s festival.

Charles Courtier, Global CEO of MEC, champions MEC’s Momentum study and why it’s an imperative tool for brand-marketing strategies.

Marla Kaplowitz, CEO of MEC North America, shares details of Momentum, a proprietary MEC study to help marketers get more efficient and targeted with their media plans.

Amanda Morgan McAllister, Director of Microsoft Advertising, thinks Cannes is back with a vengeance thanks to start ups and established companies pushing beyond traditional boundaries.

Matt Britton, CRO of MRY, on why Cannes is so special for the industry, particularly within the digital and social community.

Matt Rednor, Chief Innovation Officer at MRY, talks about what he’s looking forward to at his first Cannes Festival of Creativity.

Shane Ginsberg, SVP of Corporate Development at Organic, highlights what is new and different this year at Cannes.

Matt Batten, Chief Creative Officer of Wunderman Group UK, live from Wunderman’s “3rd Space,” on the vision that shaped it and how it came together.

Posted on June 25, 2013, in Cannes, Cannes Lions, DiGennaro Communications, Events, Sam DiGennaro, Speaking and tagged , , , . Bookmark the permalink. Leave a comment.

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