What TV Shows Will You Likely Watch This Fall?
Posted by the HIT board
Every fall TV season brings hits and misses – and the crop of new shows this year is no different.
With the week of premieres on the horizon, Gary Reisman, CEO of brand strategy and content alignment company NewMediaMetrics, sat down with Lynette Rice, West Coast News Editor of Entertainment Weekly and host of “Inside TV” on Sirius XM 105, to reveal top insights and predictions from his company’s 2013 LEAP™ TV Study.
One of the top findings from the study – the top 10 shows for the fall 2013 TV season that have a high probability for success are:
New for Fall 2013
|1||The Crazy Ones||CBS|
|2||The Michael J. Fox Show||NBC|
|8||Agents of S.H.I.E.L.D.||ABC|
|9||Once Upon a Time in Wonderland||ABC|
For the past seven years, NMM has made these predictions with more than 80 percent accuracy by measuring consumers’ Emotional Attachment (EA) to show concepts – a nod to how the media industry should assess content with an evaluation at the front end of the production process.
On the EW radio show, Gary talked about the shows most likely to miss the mark with audiences this season and refuted the suggestion that this process could take the creativity out of content creation. Listen to an excerpt from the Sirius interview with Gary here and here.
Posted on September 20, 2013, in Media Relations, Social Media, Tips, Video and tagged Entertainment Weekly, Fall TV, Gary Reisman, Marvel's SHIELD, New Media Metrics. Bookmark the permalink. Leave a comment.