CKSK CEO Cillian Kieran – “What Can Brands Learn from Start-Ups about Real-Time Marketing?”

Cillian Kieran, CEO of global full-service digital agency CKSK, appeared on a panel at OMMA Global on Tuesday entitled “Real-Time Mobile: How Personal (and Social) Can You Get?” The panel discussed the technology that allows brands and marketers to reach consumers in “real time” and the issue of what can be done vs. what should be done. What is the line between providing value and being creepy? And where does the consumer fit in this equation?

In this video, Cillian answers the question, “What can brands learn from start-ups about real-time marketing?”

The OMMA Mobile panel was moderated by Evan Neufeld, Principal Analyst, Storyline Development, and included panelists Ian Beacraft, Senior Mobile Strategist, Leo Burnett; John Faith, Senior Vice President, RetailMeNot; and Eric Friedman, Director of Revenue Operations, Foursquare.

CKSK recently announced its expansion into the US marketplace with the opening of its NYC office and new business wins that include Heineken USA and Pernod Ricard. The agency is headquartered in Dublin and also has an office in Amsterdam.

Posted on September 25, 2013, in Advertising Week, DiGennaro Communications, Events, OMMA, The Hit Board and tagged , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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