Content and Audience are King In Today’s Online Media Landscape: Key Learnings From 2014 Digital Hollywood Media Summit
Fed up with exorbitant prices and programming packages that include more channels than a viewer needs – consumers across the U.S. are “cutting the cord” and sourcing their TV programming elsewhere. Over the last few years, audiences have gone from live TV viewing to time-shifted viewing to now binge-TV viewing, and consumption habits continue to change and evolve. So, the question that begs to be answered is –is this an evolution or a revolution?
Those questions and others about the value and future of online video surfaced at Digital Hollywood’s annual Media Summit in NYC on March 5. Experts including Gary Reisman, CEO of Leap Media Investments (www.leapmediainvestments.com) delved into topics including how the online content landscape is changing, what is a trend vs. what is a fad, what will be the media hub of the home in 2017, and how brands and marketers can better leverage online video to connect with their consumers.
On the panel, Gary was accompanied by Nathan Brown (General Manager, Video and Complex TV, Complex Media), Alyssa Vitrano (Director of Content Marketing, Mindshare), Maha Al-Emam (VP of Product and Technology, Daily Candy), Reid Genauer (Chief Marketing Officer, Magisto), Cameron Friedlander (VP, Global Innovations, Blast Radius, WPP Group), and Wes Williams (Director of Product Management, Scripps Networks Interactive).
The room was abuzz with conversation for the entire session, but one question in particular that got the room talking was one posed by moderator, Steve Bradbury, Chief Operating Officer of Zazoom, when he asked the panelists to fill in the blank: “Content and ___ are king.” Some said context, some said experience, some said distribution. Reisman declared, “audience.” See the video below for his full explanation.