It’s Not What You Say but How You Say It

As an exciting Advertising Week Europe came to a close, I was fortunate to attend a few more engaging sessions at BAFTA’s Picadilly Circus location.

The theme across the board was how you present yourself – which is of course important not only for the clients we represent, but also for us to remember as public relations professionals.

Here is a brief snapshot of the two unique sessions –

Wired 24/7

This session brought some major female players to the stage, including Olivia Solon, Wired UK’s deputy editor and Carla Buzasi, HuffingtonPost UK’s EIC. The casual discussion honed in on how our world has become plugged in to technology literally 24 hours, seven days a week. Every consumer is on every device – from tablets to smartphones to laptops – whether they want to be or not.

The work/life balance debate was also a hot topic– with these powerful women and mothers speaking to how they are able to take on such demanding jobs without having severely impacting their personal/family lives. The verdict was that it all comes down to managing expectations – with a couple of speakers calling out that they have blocked off dedicated family time that never is – and won’t ever be – interrupted by work.

This led to the group talking about what kind of example they would be setting for their children if they were also in fact connected to their devices 24/7. They posited that today’s younger generations already have a hard enough time disconnecting, so we shouldn’t be making the problem worse by doing the same because it gives the wrong impression and can be extremely rude.

This applies not only to families, but clients as well. Multitasking can be a good thing, but shouldn’t be at the expense of whomever is in the room with you.

Female leaders take to the stage, including Olivia Solon, Wired UK’s deputy editor and Carla Buzasi, HuffingtonPost UK’s Editor in Chief.

Female leaders take to the stage, including Olivia Solon, Wired UK’s deputy editor and Carla Buzasi, HuffingtonPost UK’s Editor in Chief.

The Unspoken Truth

This session proved that even the most intelligent and creative leaders may not necessarily be perceived in the way that they should. Body language is key, with this session covering off on everything from stance to clothing. Body language expert Judi James and fashion expert Gok Wan took to the stage to talk through how to master these elements to set yourself up for success in any and every situation.

That’s not all. The group was also joined by renowned clinical psychologist Oliver James who talked through how to shape one’s persona. He explained that you can do anything if you find the right persona grounded in self-determination.

One interesting point made throughout the presentation is that it’s not necessarily about building your own confidence, but in fact creating an aura of contagious confidence. It’s more about how people feel being around you than anything else. If they feel good, you have won half the battle.

My biggest key takeaway? The first person you need to sell your message to is yourself. You may not love everything, but acceptance and practice are key.

I am sad to leave London in just a few but am looking forward to taking home all the insightful nuggets I picked up this week –from Eulogy’s best practices to Advertising Week’s lineup of inspiring speakers – and share them with DGC. Feel free to check out some more pics here to get a snapshot of my week in London Town and at Advertising Week Europe.

Posted on April 4, 2014, in The Hit Board. Bookmark the permalink. Leave a comment.

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