Buy Audiences, not Media

The changing media landscape and technology’s increasing impact on brand, media and consumer relationships were among the topics discussed at  the annual Media:Now event, hosted by The Advertising Club of New York. The event brought together some 300 of the industry’s best and brightest on April 10.

Gary Reisman, CEO and co-founder of LEAP Media Investments, a new media company that sells high-value audiences at scale using Emotional Attachment™ technology, was on a panel titled: “Changing Paradigms in Media Investment.”

Reisman joined other media and marketing practitioners to talk about the myriad of ways in which media investment practices are being upended, reinvented and reinvigorated, including how technology is affecting the media buying process. (Check out Reisman’s remarks in the video below.)

Fellow panelists included Dave Morgan (CEO, Simulmedia); Jay Sears (SVP Marketplace Development, Rubicon Project); Adam Solomon (Vice President, Digital Ad Products and Revenue Operations, Time Inc.); and Lauren Wiener (President, Global Sales & Marketing, Tremor Video).

The discussion, which was moderated by Martin Cass (CEO, Assembly and MDC Media Partners), touched on various industry trends and topics including what’s next for programmatic, addressable video, and what lies ahead for the digital publishing industry.

Posted on April 11, 2014, in Events, The Hit Board, Video and tagged , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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