Philly Creative Shop Red Tettemer O’Connell + Partners Welcomes the “Traveling Intern”
The summer months are slowly approaching which means many college juniors and seniors are looking for that perfect internship. Applying for internships in advertising and marketing can be difficult unless you stand apart from the crowd – like this young woman who created a LEGO model of herself.
Most college students and recent grads want to travel to big cities like Los Angeles, New York and Miami but one intern in particular has bigger ambitions. Steve Taylor, a copywriter and creative, decided to embark on a 14-month journey of adland that spans the entire US – 14 agencies in 14 cities, one month at a time. His goal is to apply his craft to agencies across North America, “experiencing native cultures and developing a new understanding of what it means to be a part of this crazy world we call advertising.” His experiences are documented on his blog, The Great Agency Adventure.
For his fourth stop, Steve landed an internship with Philly-based indie agency Red Tettemer O’Connell + Partners and worked at the agency for a month.
Commenting on Steve Taylor’s stint at the agency, Steve Red, President + CCO said, “It’s ridiculously tough to get noticed as a young creative in this business. So we found Steve Taylor’s approach to using the agencies where he was trying to get noticed as a proving ground, pretty refreshing. And we always welcome a refreshing thinker in our creative department.” He added, “Also his name is Steve. And we’re partial to that name around here.”
The Hit Board had the chance to speak with Steve Taylor to share his insights on the journey.
HB: How has your experience at agencies been thus far?
ST: Absolutely amazing! It’s really interesting to see how the cultures differ within each agency. From the music they play in the lobby to the decor on the walls, each agency has been one-of-a-kind and the people have been equally as wonderful. I’ve met so many interesting individuals such as Steve Thompson, whose position at RTO+P is “Maker.” That’s something you just won’t find at many other agencies. I’m excited to continue on my journey and experience what the rest of my agencies and cities have to offer. I will say though that every agency I’ve been to so far has two things in common — Nerf guns and a love of whiskey.
HB: Have you found it fairly easy to find internships?
ST: Well, it’s interesting because I don’t consider them internships—I’m now in the 6th year of my career and did my formal internship long, long ago. While I am learning a lot at each agency and building contacts, this experience is more about helping others learn what the industry—as a whole—has to offer and doing something new and exciting. Having said that, I have found 13 out of my 14 agencies. Every agency that’s come onboard really loves the project and is just as excited about it as I am. They understand the goals of my journey and have supported me every step of the way.
HB: What have you been doing at RTO+P?
ST: I’ve been coming up with a lot of ideas for various clients. I can’t get into details, but I had a chance to work on everything from idea creation to radio spots. It was an eye-opening experience, because I dipped my toes into a lot of different industries in a very short period of time.
HB: What have you learned from your experience at RTO+P?
ST: I learned to think more abstractly and diversify my thought process. I also discovered new ways of refining my ideas to make them more effective. I got the opportunity to work with so many amazing individuals, and in all honesty, everyone taught me a little something new.
HB: What has been your favorite country/city?
ST: I know this is a cliché answer but I’ve loved them all so far. Have I found my favorite yet? I’m not sure! I still have 10 more stops on my trip, so it’s hard to know if I’ve been there yet. Perhaps my favorite is yet to come. Honestly, each city I’ve visited so far has been amazing in its own right.
HB: What do you hope to accomplish at the end of your journey?
ST: I’m hoping to have given a new level of insight to those following along. I want to show people that highly creative agencies aren’t regulated to certain cities or areas, and that you shouldn’t settle for a job that doesn’t feel right. There’s a world of opportunity out there, and I want to highlight some of those places so people can make more informed decisions on where they want to start/move their career.
If there’s anything additional you’d like to know, feel free to reach out to me directly or visit the project site at www.thegreatagencyadventure.com.