What’s Worth Your While in Cannes

Are you packed yet? The sun, the sea, the Palais, Carlton terrace and Croisette all await your arrival for the Cannes Lions 2014 Festival of Creativity, June 15—21.

Thanks to Adweek, we already have an idea of what the world’s top advertising creatives will be doing in the south of France. And we’ve compiled a Twitter list for you to subscribe to, making it easy to see the key themes coming out of the Festival through the eyes of attending reporters and Jury members.

An expert Cannes crew from DiGennaro Communications will be on the ground next week supporting our clients, friends and family including the Cannes Lions 2014 Creative Marketer of the Year, McDonald’s. Here are our picks of what is worth your time between glasses of rosé, lattes, and fraternizing:

  • POSSIBLE ART 140 Installation
    Sunday, June 15 – Saturday, June 22
    9 AM – 10 AM (CEST)
    Located right outside Palais
    ART140 is a website showcasing iconic pieces of art from MoMA’s collection that harnesses the power of Twitter to let individuals express what these pieces mean to them, in 140 characters or less via the hashtag #art140. Because of it, POSSIBLE has been able to measure everything from a Stream of Consciousness scoring system, to Highbrow Index and gain a deeper understanding of the power of social language.
  • Greenlight Media & Marketing: Leveraging the Power of Celebrity to Reach the ‘Skip Generation’ & Leap Over the Competition (Seminar)
    With Dominic Sandifer (President) and others
    Sunday, June 15, 2 PM – 2:45 PM (CEST)
    Located at Grand Audi
  • Music For Millenials (Forum)
    With Steve Easterbrook (Chief Brand Officer) of McDonalds and others
    Monday, June 16, 9 AM – 9:30 AM (CEST)
    Located at Audi A
  • DDB: Why Passion? (Master Class)
    With Keith Reinhard (Chairman Emeritus)
    Monday, June 16, 12 PM – 1 PM (CEST)
    Located at Young Lions Zone (YLZ)
  • Microsoft: Make the Most of Every Moment (Seminar)
    With Dan Lin (CEO) of Lin Pictures and Stephen Kim (VP of Global Agencies & Accounts) of Microsoft
    Wednesday, June 18, 1 PM – 1:45 PM (CEST)
    Located at Debussy
  •  Facebook: Making Marketing Personal Again (Master Class)
    With Sheryl Sandberg (COO) of Facebook and Abbey Klaassen (Editor) of Advertising Age
    Wednesday, June 18, 2 PM – 2:45 PM (CEST)
    Located at Young Lions Zone (YLZ)
  •  Ogilvy: Cosmic Quandries & Creativity (Seminar)
    With Tham Khai Meng (CCO) and others
    Thursday, June 19, 2 PM – 2:45 PM (CEST)
    Located at Grand Audi
  •  Microsoft: How Wizards are Changing Culture & Turning Tech into Art (Forum)
    With Rick Barraza (Senior Technical Evangelist) & Jonathan Oliver (Senior Brand Strategist) of Microsoft, including others
    Thursday, June 19, 4:45 PM – 5:30 PM (CEST)
    Located at Audi A
  •  Lowe Campbell Ewald: Detroit – Reboot City (Seminar)
    With Mark Simon (CCO) with others
    Friday, June 20, 11 AM – 11:45 AM (CEST)
    Located at Grand Audi
  •  Facebook: Why Me, Why Now, Why Here? Why I Believe an Open World is a Better World (Master Class)
    With Rob Newlan (Head of EMEA)
    Friday, June 20, 3 PM – 4 PM (CEST)
    Located at Young Lions Zone (YLZ)
  • McDonald’s Wonders: What Really is the Antidote to Client Promiscuity? (Seminar)
    With Matt Biespiel (Senior Director, Global Brand Management) and others
    Friday, June 20, 3:15 PM – 4 PM (CEST)
    Located at Grand Audi
  •  W Communications: The Future of Music (Forum)
    With Heidi Browning (SVP of Strategic Solutions) of Pandora and others
    Friday, June 20, 3 PM – 3:45 PM (CEST)
    Located at Audi A

Bon voyage!


Posted on June 13, 2014, in Cannes Lions, The Hit Board and tagged , , , . Bookmark the permalink. Leave a comment.

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