DGC Roundtable: Advertising Week Learnings
The weekly DGC Roundtable is monitored by our current intern, Jamie Kurke.
This week was a hectic one. Everyone was shuffling in and out of the office to attend Advertising Week events for our clients– or just for fun! With that in mind, this week’s question was:
What was the best session/ learning/ quote you heard from Advertising Week?
Patrick Wentling, Account Executive:
There was a lot said this week, but my favorite quote actually came from Michael Strahan during his conversation with Facebook’s Carolyn Everson, where he spoke on how his dad said “not if, when.” It was an inspirational story considering how great his career – before and after football – came to be. Although I spent my youth booing him, I now have a new found respect for him.
Megan Sweat, Account Executive:
“Consumers are living in a state of ‘present shock.’ They are living in a world where everything happens now, and they are in a constant state of emergency interruption. There’s no time for advertising and being interrupted. Don’t interrupt me in the flow, provide me with the thing I need when I need it and not a second after.” – Douglas Rushkoff, media theorist and author
Jackie Berte, Account Executive:
Quote of the week: “You’ll regret it if you don’t take a picture with the Aflac Duck” – at the Advertising Week Icon and Slogan Hall of Fame
Chrissy Perez-O’Rourke, Account Director:
When brands are looking to operate at the “speed of culture” they should be asking themselves three things:
- What makes sense for their brand?
- Which aspects of real-time trends and culture are a fit with the brand’s core messaging and essence?
- Does the brand want to enter an existing conversation or create a new one?
To read more about the panel Chrissy attended, check out her latest Hit Board post!
Posted on October 3, 2014, in Advertising, Advertising Week, Business, Conferences, DiGennaro Communications, Millennials, Speaking, The Hit Board and tagged Advertising Week, Aflac Duck, AWXI, DiGennaro Communications, Michael Strahan. Bookmark the permalink. Leave a comment.