Super Bowl XLIV Preview: The Biggest Event of the Year

This year, the high holy day of American sports falls on Feb. 1, with kick off set for 6:30 p.m., ET as the Seattle Seahawks face the New England Patriots in Super Bowl XLIX.

An estimated television audience of 112 million will include a significant number of non-sports fans who are most interested in the commercials, for which NBC sold air time at a record $4.5 million per 30-second spot.

Here at DGC, we revel in all of it: The game, the parties, the commercials, the half-time show, the real-time marketing moments, social media, the second screen, the entire omni-channel experience and, of course, the PR opportunities that abound.

DGC staffers want all of our clients to win, but some have taken sides regarding the two teams that will actually play the game. Click on the video to find who they’re rooting for and why.

Posted on January 30, 2015, in Advertising, Business, DiGennaro Communications, Social Media, Super Bowl, Video and tagged , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: